Brand n° 5 for number of references Swiss brand n° 5 for number of references Number of spotted VIPs wearing brand: 190 Number of references: 308 VIP most spotted with the brand: Kylian Mbappé (17 watches) Most expensive watch at retail: 301.SB.131.RX ($13,800,000) Most expensive watch in the market: 441.OX.1180.OX.3704 (320000)