Brand n° 4 for number of references Swiss brand n° 4 for number of references Number of spotted VIPs wearing brand: 362 Number of references: 851 VIP most spotted with the brand: Joaan Bin Hamad Al Thani (26 watches) Most expensive watch at retail: RM 52-06 ($6,500,000) Most expensive watch in the market: RM52-01 ($6.700.000)