Audemars Piguet 15400ST

Audemars Piguet

Ref. 15400ST

Watch n° 26 for number of VIPs spotted with this watch
Audemars Piguet n° 1 for number of VIPs spotted with this watch
Number of VIPs spotted with this watch: 24
Number of total spotted: 24
Preferred VIP category: footballer (8 VIPs)
List price: £13,000
Market price: $60,000

The Audemars Piguet 15400ST.OO.1220ST.02 has turned up on the wrists of a remarkably broad range of public figures, and that spread alone tells you something about where this reference sits culturally. Footballers account for a significant chunk of the sightings — Alexander Isak, Bernardo Silva, Kaka, Marcus Rashford, Timoué Bakayoko, Mamadou Sakho, Mehdi Carcela, and Kevin Trapp have all been photographed wearing it — which reflects how deeply the Royal Oak has embedded itself in professional football culture, particularly in Europe. The rap and hip-hop world is equally well represented: 50 Cent, Young Thug, Jason Derulo, Sfera Ebbasta, Emis Killa, and DJ Snake have each been spotted with the 15400ST.OO.1220ST.02 on their wrist. Television personalities including Kapil Sharma, Trevor Noah, Neil Patrick Harris, and James Corden add a further layer of variety, while Justin Bieber, Canelo Álvarez, Joey Essex, Jonathon Joseph, Marlon Wayan, and Vlad Bumaga round out a list that spans continents, industries, and fame at very different scales. The consistent thread is not a single lifestyle archetype but rather a shared appetite for a steel sports watch that carries weight without being loud about it.

The 15400ST.OO.1220ST.02 — the blue-dial variant of the 41mm stainless steel Royal Oak — has consistently traded above its retail price on the secondary market, where examples regularly surface between roughly $25,000 and $35,000 USD depending on condition and papers, against an official retail price that sat in the $20,000–$22,000 range before Audemars Piguet discontinued the reference in 2022 in favour of the 15510ST. Waitlists at authorised dealers were a known reality for years, and the watch's discontinuation has only tightened supply further. That combination of genuine scarcity, a recognisable silhouette, and a price point accessible relative to gold Royal Oak variants helps explain why it continues to appear on high-profile wrists rather than sitting quietly in a safe.

The 15400ST.OO.1220ST.02 is a 41mm stainless steel Royal Oak with a blue tapisserie dial and integrated bracelet, built on the calibre 3120 automatic movement. Its visibility among footballers, rappers, and broadcasters across multiple continents owes much to the broader Royal Oak cultural moment of the 2010s, with figures like Kapil Sharma and 50 Cent among those who helped keep this specific reference in the public eye.