Audemars Piguet 15400OR

Audemars Piguet

Ref. 15400OR

Watch n° 59 for number of VIPs spotted with this watch
Audemars Piguet n° 11 for number of VIPs spotted with this watch
Number of VIPs spotted with this watch: 16
Number of total spotted: 17
Preferred VIP category: singer (5 VIPs)
List price: £19,000
Market price: $200,000

The Audemars Piguet 15400OR.OO.1220OR.02 — the 41mm Royal Oak in 18K rose gold — has turned up on an unusually broad range of wrists. Our database logs 16 confirmed sightings across multiple industries: singers including Zayn Malik, John Legend, Harry Styles, and Nicky Jam; rappers Drake, 2 Chainz, and Young Thug; musicians Marshmello and Diplo; footballers Mario Götze and Danny Welbeck; actor and producer Anthony Anderson; actor Lindsay Lohan; boxer Dillian Whyte; cricketer Kevin Pietersen; and actor Dwayne Johnson. That spread — crossing genres, sports, and continents — is telling. This is not a watch that clusters inside one scene the way certain hip-hop favourites do. Its appeal appears to sit at the intersection of understated weight and recognisable design, which explains why it works equally on a red carpet and a post-match interview backdrop.

On the secondary market the 15400OR.OO.1220OR.02 consistently trades above its retail price, which sits in the region of $35,000–$40,000 USD depending on market and configuration. Pre-owned examples regularly appear between $45,000 and $60,000, with condition and box-and-papers status driving the spread. Audemars Piguet has long managed Royal Oak allocation carefully, and rose gold references tend to carry longer wait times at authorised dealers than stainless steel variants. That combination of restricted supply and sustained celebrity visibility keeps resale values firm and reinforces the model's desirability among buyers who cannot source it through traditional retail channels.

The 15400OR is the 41mm iteration of the Royal Oak line, housing AP's in-house Calibre 3120 automatic movement with a 60-hour power reserve inside Gerald Genta's original octagonal bezel design rendered here in 18K rose gold. John Legend and Drake are among the higher-profile names who helped push this specific reference into wider public view, their repeated sightings logging it firmly in the Audemars Piguet 15400OR.OO.1220OR.02 celebrity conversation.