Audemars Piguet 15407OR

Audemars Piguet

Ref. 15407OR

Watch n° 37 for number of VIPs spotted with this watch
Audemars Piguet n° 3 for number of VIPs spotted with this watch
Number of VIPs spotted with this watch: 20
Number of total spotted: 20
Preferred VIP category: rapper (8 VIPs)
List price: £68,000
Market price: $210,000

The Audemars Piguet 15407OR has built a remarkably diverse following among high-profile names. On the sports side, cricketers, footballers, basketballers and a boxer all appear in our database: Virat Kohli, Reece James, Dele Alli, Russell Westbrook, James Harden, Draymond Green and Anthony Joshua have all been photographed with it on their wrist. The rap and music world is equally well represented — Travis Scott, Lil Baby, 50 Cent, Meek Mill, Metro Boomin, Dave, Lethal Bizzle, Tinnie Tempah, Lazza and Fredo account for a significant portion of confirmed sightings, with MoVlogs and Kylie Jenner rounding out the mix alongside MMA fighter Darren Till. That spread — crossing continents, disciplines and cultural scenes — is not accidental. It suggests the 15407OR occupies a particular sweet spot: technical enough to satisfy watch enthusiasts, visually bold enough to register on camera.

The 41mm rose gold Royal Oak Double Balance Wheel Openworked sits well above the six-figure mark at retail, and authorised dealer allocations have historically been extremely limited. On the secondary market the reference has traded at a consistent premium over its listed price, reflecting demand that routinely outpaces supply. Rose gold Royal Oak variants have long carried a waitlist at most authorised dealers, and the openworked dial — which exposes the movement rather than concealing it — adds further collector appeal that pushes resale values higher still. For buyers without an established relationship with an AP boutique, the grey market remains the most realistic route to acquisition.

The 15407OR is powered by AP's calibre 3132, a double balance wheel movement visible through the skeletonised dial and caseback in an 18-karat rose gold 41mm case. Virat Kohli's highly publicised sighting is widely credited with driving awareness of the reference across South Asian markets, while repeated appearances on American rappers and NBA players cemented its crossover status beyond traditional watch collecting circles.