Audemars Piguet 26240OR

Audemars Piguet

Ref. 26240OR

Watch n° 132 for number of VIPs spotted with this watch
Audemars Piguet n° 25 for number of VIPs spotted with this watch
Number of VIPs spotted with this watch: 8
Number of total spotted: 8
Preferred VIP category: footballer (2 VIPs)
List price: €76.200
Market price: £120,000

The Audemars Piguet 26240OR has built a notably varied celebrity following. On the sports side, Georgian Napoli winger Khvicha Kvaratskhelia and Roma striker Tammy Abraham have both been caught wearing the reference, while NBA player Ben Simmons adds a basketball dimension to that athletic contingent. Beyond sport, comedian and producer Kevin Hart, actor Christian Bale, rapper Lazza, musician DJ Khaled, and entrepreneur GMK have all been spotted with it on the wrist. That combination of elite footballers, Hollywood talent, hip-hop figures and business personalities says something clear about where the 26240OR sits: it crosses professional lines in a way that few single references manage, appealing equally to the stadium and the red carpet.

Demand for the Audemars Piguet 26240OR has remained firmly ahead of supply since the reference launched as part of the brand's Royal Oak 50th-anniversary celebrations. At retail, the rose gold configuration carries a price in the region of $70,000–$80,000 USD, but authorised dealer allocation is tightly controlled and waitlists are long for most buyers without an established purchase history with AP. On the secondary market the reference regularly trades above retail, reflecting both genuine collector interest and the broader premium that rose gold Royal Oak chronographs command. The 26240OR is not a watch you walk in and buy; it is one you are offered, which only reinforces its appeal to the kind of high-profile figures in our sightings database.

The 26240OR is a 41mm rose gold Royal Oak Selfwinding Chronograph powered by the in-house Calibre 4401, a flyback-capable movement visible through the caseback. Alongside the brand's own marketing around the Royal Oak anniversary, the steady stream of celebrity sightings—particularly Kvaratskhelia's high-profile appearance in June 2026—has kept the reference in public conversation well beyond the anniversary window itself.