Hublot 301.QX.1724.RX

The Hublot 301.QX.1724.RX has turned up on three notably different wrists in our database: Eduardo Serio, the entrepreneur and founder of the Black Jaguar White Tiger Foundation; the late football legend Pelé; and DJ and record producer Steve Aoki. That spread — an activist businessman, arguably the most celebrated footballer in history, and one of the world's highest-earning electronic music acts — tells you something useful about this reference. It does not skew toward a single scene or demographic. Instead it seems to attract people who operate at a high public profile across very different fields, and who tend to favour a watch that reads as a deliberate statement rather than a quiet flex.

On the secondary market the 301.QX.1724.RX trades at a moderate premium over its UK retail price of around £14,000, reflecting steady rather than frenzied demand. It is not among the handful of Hublot references that command long waitlists or significant grey-market markups, which arguably makes it more accessible to buyers who want to acquire one without the usual friction. That said, specific configurations within the Big Bang Evolution family do move quickly when they appear at auction or through dealers, so availability is not guaranteed at any given moment. For a watch at this price point, resale values have held reasonably firm.

The 301.QX.1724.RX is a Big Bang Evolution in a 44mm case, sitting within the line that helped establish Hublot's reputation for combining rubber with more traditional luxury materials. Pelé's association with Hublot ran deep — he was a long-term brand ambassador — which gives his sightings in specific references like this one added context for collectors trying to understand which models carried the most visibility during that partnership era.

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