DJ Khaled wearing Hublot
Hublot King Power Dwyane Wade Limited Edition Ceramic – Reference 703.CI.1123.VR.DWD11
The Hublot 703.CI.1123.VR.DWD11 has so far turned up on two names from the hip-hop world: rapper and Cash Money Records co-founder Birdman, and producer and DJ DJ Khaled. That the watch has found its audience specifically in rap and music rather than, say, professional sport or Hollywood is telling. Both men are established, serious watch collectors — Birdman in particular has long gravitated toward Hublot's larger, more architecturally bold references — and their choice of this specific limited-edition collaboration over more mainstream Hublot offerings suggests a deliberate preference for pieces that carry a story and a restricted production number, not simply a recognisable logo.
The 703.CI.1123.VR.DWD11 is a limited edition tied directly to NBA star Dwyane Wade, which automatically capped supply and concentrated demand among collectors who follow either Hublot's athlete collaboration program or Wade's personal brand. Limited Hublot King Power collaborations from this era regularly trade above their original retail prices on the secondary market, and pieces in unworn condition with full documentation can command a meaningful premium over what buyers would have paid at a Hublot boutique. Availability through authorised retail channels is effectively exhausted, meaning the secondary market — auction houses and specialist dealers — is the only realistic route for a buyer today.
The reference is a 48mm King Power case built in microblasted black ceramic, a material Hublot leaned on heavily during this period for its scratch resistance and visual weight. Birdman's sighting in particular helped anchor the 703.CI.1123.VR.DWD11 within hip-hop collector culture, where oversized ceramic Hublots have carried consistent credibility for well over a decade.