Rolex 226679TBR

Rolex

Ref. 226679TBR

Watch n° 164 for number of VIPs spotted with this watch
Rolex n° 68 for number of VIPs spotted with this watch
Number of VIPs spotted with this watch: 6
Number of total spotted: 6
Preferred VIP category: actor (3 VIPs)
List price: $115,000
Market price: $150,000

The Rolex 226679TBR has turned up on the wrists of a notably varied crowd. Our database records six confirmed sightings spanning three distinct worlds: music (DJ Khaled), football (Neymar Jr and Erling Haaland), and Hollywood (Russell Crowe, Mark Wahlberg, and Kris Jenner). That spread is telling. When a single reference pulls in a chart-topping producer, two of the most recognisable footballers on the planet, and a trio of established screen names, it signals something beyond niche collector appeal. The 226679TBR sits at the intersection of serious horological credibility and outright showmanship — a combination that tends to resonate across entertainment industries where public image and personal wealth are both very much on display.

Demand for the 226679TBR is predictably strong, and availability is not. As an 18K white gold Yacht-Master with baguette-cut diamonds set into the bezel and lugs, this is one of the more specialised — and expensive — configurations in the current Rolex catalogue. Retail price sits well into six figures, and authorised dealer allocations are extremely limited. On the secondary market, the reference routinely trades above its retail ticket, a pattern consistent with other high-jewellery Rolex references where supply is structurally constrained and buyer demand shows little sign of softening. Waitlists at authorised dealers are effectively closed in most major markets, which pushes serious buyers toward grey market channels at a premium.

The 226679TBR is a 42mm Yacht-Master in 18K white gold, featuring a diamond-set bezel and lug diamonds — a configuration that blurs the line between sports watch and jewellery piece. DJ Khaled's repeated public appearances in the reference were among the earliest high-profile sightings and helped cement its reputation in music and sports circles.