Rolex 228345RBR

Rolex

Ref. 228345RBR

Watch n° 122 for number of VIPs spotted with this watch
Rolex n° 53 for number of VIPs spotted with this watch
Number of VIPs spotted with this watch: 9
Number of total spotted: 9
Preferred VIP category: influencer (2 VIPs)
List price: £47,500
Market price: £70,000

The Rolex 228345RBR has attracted a remarkably varied group of public figures. Rapper Drake, footballer David Beckham, actor Mark Wahlberg, and musician DJ Khaled have all been spotted wearing this reference, alongside comedian Tracy Morgan, YouTuber Logan Paul, singer Nicky Jam, and Middle Eastern influencers Fouz Alfahad and Dana Al Tuwarish. That spread — spanning American sports entertainment, European football, hip-hop, and Gulf-region social media — tells you something useful about where this watch sits culturally. It is not the preserve of one scene or one demographic. It shows up on red carpets, at industry events like Discovery's Shark Week, and in social media posts from Dubai to Los Angeles. Among the nine wearers in our database, the common thread is an appetite for maximum presence on the wrist, which this particular configuration delivers in full yellow gold with a diamond-set bezel.

Demand for the Rolex 228345RBR consistently outpaces supply at authorised dealers, and the reference routinely commands a significant premium on the secondary market. Retail pricing sits in the region of $75,000–$85,000 USD depending on dial configuration, but grey-market examples have been known to trade considerably higher during periods of peak demand. Rolex's allocation model means that even well-established retail clients can face lengthy waits, which only reinforces the reference's desirability. The combination of 18-carat yellow gold construction and a factory diamond bezel makes this one of the more capital-intensive Day-Date configurations to acquire, and that scarcity feeds directly into its appeal among high-profile buyers.

The 228345RBR is part of the Day-Date 40 line introduced in 2015, which brought the presidential case up from 36mm to 40mm. Its visibility among celebrities like Drake and David Beckham has done considerable work in cementing its status as a go-to reference for those who want the President bracelet in its most embellished form.