Entrepreneur Hamish Petrie spotted wearing a Apple

Spotted in what appears to be a high-rise office setting — likely Sydney's CBD given Ingogo's headquarters — Hamish Petrie is seen wearing an Apple Watch Series 1 in the 42mm space grey aluminium configuration with a black Sport Band. The Activity Sharing screen visible on the companion product shot underscores the watch's core value proposition: health and movement tracking in a connected ecosystem.

The Apple Watch Series 1 launched alongside Series 2 in September 2016, effectively replacing the original 2015 Apple Watch at a lower price point. Apple upgraded the internals with a dual-core S1P processor — a meaningful performance bump over the original S1 chip — but stripped out the built-in GPS that Series 2 received. The fluoroelastomer Sport Band remains one of the most comfortable daily-wear straps in the category, and the Ion-X glass on the aluminium models proved surprisingly resilient for everyday use.

From a horological standpoint, the Apple Watch Series 1 occupies an interesting historical position. It was the first Apple product to be formally classified as a 'watch' by Swiss watchmaking trade bodies, triggering genuine anxiety within the Swiss industry. Export data from 2015–2016 confirmed Apple had already overtaken several legacy Swiss brands in unit volume — a seismic shift that redefined what a 'watch' could be.

For Petrie, wearing an Apple Watch makes obvious practical sense. As CEO of a transport-tech platform, seamless smartphone integration, notifications, and fitness tracking align directly with a high-mobility executive lifestyle. The Activity Sharing feature visible in the image — showing calorie burn data — suggests he uses the health ecosystem actively, not just as a status piece.

The Series 1 retailed at launch for $269 USD (42mm aluminium Sport) and has long since been discontinued. It holds minimal secondary market value today, typically trading for under $50 on resale platforms. Its significance is historical rather than financial — a milestone product that permanently disrupted the watch industry and set the template for every smartwatch that followed.