Pep Guardiola was caught on camera during Manchester City's 2017–18 Premier League title celebrations wearing a watch that most onlookers would never identify as a Rolex — which is precisely the point. On his wrist sat the Rolex Cellini Time reference 50509 in 18ct white gold, a model that occupies a quietly sophisticated corner of the Crown's catalogue far removed from the Submariner and Daytona headlines.
Introduced as part of the relaunched Cellini collection at Baselworld 2014, the ref. 50509 represents Rolex's most serious attempt at a traditional dress watch in the modern era. The 39mm white gold case is elegantly proportioned, featuring a domed bezel and a slightly domed dial with applied Roman numerals. Beneath the sapphire crystal sits the in-house calibre 3132, a self-winding movement built on the reliable 3130 base but fitted with Rolex's proprietary Parachrom hairspring for enhanced resistance to magnetic fields and shocks. Power reserve stands at approximately 48 hours. The movement is certified as a Superlative Chronometer, accurate to +/-2 seconds per day — a standard that exceeds the COSC benchmark.
From a collector's perspective, the Cellini line sits in an interesting position. It lacks the investment heat of Rolex's professional models, meaning secondary-market premiums are modest and examples can often be found near or even below retail — a genuine rarity in today's Rolex landscape. For the connoisseur, that makes the 50509 an honest buy: you are paying for craft and movement quality rather than speculative demand.
Guardiola has long been associated with refined, low-key taste — in his football philosophy as much as his personal style. Choosing the Cellini over, say, a Day-Date or a GMT-Master reads as a deliberate statement. This is a manager who favours clarity and discipline, and the 50509's clean white dial and white gold case mirror that sensibility precisely.
The Rolex Cellini Time ref. 50509 in white gold carried a UK list price of approximately £11,200 at the time of the sighting — translating to roughly $14,500 USD at prevailing rates. On the grey market the model trades at or slightly below retail, making it one of the few Rolex references where patience, not connections, is the only requirement.
Pep Guardiola wearing A. Lange & Söhne
A. Lange & Söhne Datograph Perpetual 18-Carat White Gold Grey Dial Reference 410.030 – Pep Guardiola
Ref. unknown
List Price: $105,000
24/12/2022
Pep Guardiola wearing IWC
IWC Big Pilot's Watch Steel Reference IW500901 – Pep Guardiola Sighting
Ref. IW500901
List Price: $9,300
30/11/2022
Pep Guardiola wearing Richard Mille
Richard Mille RM 010 'America's Edition' Titanium Limited to 30 Pieces – Pep Guardiola
Ref. RM10
List Price: $75,000
30/11/2022
Pep Guardiola wearing Chopard
Chopard 1000 Miglia GT XL Speed Black 'FC Barcelona Tricampeones' Limited Edition – Pep Guardiola Sighting
Ref. unknown
List Price: $7,000
30/11/2022
Pep Guardiola wearing A. Lange & Söhne
Platinum A Lange & Söhne Datograph Perpetual Tourbillon [Limited to 100 Pieces]
Ref. unknown
List Price: $265,500
30/11/2022
Pep Guardiola wearing Richard Mille
Grey Richard Mille RM22 Aerodyne Dual Time Zone Tourbillon – Limited to 8 Pieces – Pep Guardiola Sighting
Ref. RM22
List Price: $500,000
30/11/2022
Pep Guardiola wearing Richard Mille
White Carbon Richard Mille RM27-01 Rafael Nadal Tourbillon – Limited to 10 Pieces – Spotted on Pep Guardiola
Ref. RM27-01
List Price: $700,000
30/11/2022
Pep Guardiola wearing Rolex
Rolex Sea-Dweller DEEPSEA Stainless Steel Reference 116660 – Pep Guardiola
Ref. 116660
List Price: $7,000
30/11/2022
New
Ferran Torres wearing Rolex
Platinum Rolex Cosmograph Daytona Ref. 126506 with Ice-Blue Dial and Chestnut Brown Cerachrom Bezel
Ref. 126506
List Price: $86,300
08/07/2026
New
Maluma wearing Rolex
18K Pink Gold Rolex Yacht-Master 40 Ref. 116695SATS "Tutti Frutti" with Diamond Pavé Dial and Gemstone Bezel
New
Sheikh Issa bin Ali bin Khalifa Al Khalifa wearing Rolex
Platinum Rolex Cosmograph Daytona Ref. 116506 with Light Blue Dial and Brown Cerachrom Bezel
Ref. 116506
List Price: $88,000
28/06/2026
New
Yasir bin Othman Al-Rumayyan wearing Rolex
Yellow Gold Rolex Cosmograph Daytona Ref. 116508 with Turquoise Dial and Black Ceramic Bezel
Ref. 116508
List Price: $44,250
25/06/2026