Mixed martial artist Conor McGregor spotted wearing a Jacob & Co

Few watches command attention quite like the Jacob & Co. Rasputin Erotic Minute Repeater, and Conor McGregor's latest sighting confirms the Irish MMA icon remains one of the boldest watch collectors in the sport. Captured here with the piece being handled by a white-gloved specialist — a telling sign of its extraordinary value — the watch is unmistakable on McGregor's heavily tattooed wrist, paired with what appears to be a monogrammed dress shirt bearing the initials CMcG.

The Rasputin sits at the very apex of Jacob & Co.'s haute horlogerie ambitions. The movement is the manufacture's JCAM37 calibre, a hand-wound minute repeater complication with automaton animation — two enameled blue doves flank the central engraved figure of Rasputin, and upon activation of the repeater, the dial's automaton performs an erotic sequence synchronized to the chiming of the hours and minutes. The level of hand-finishing required for this complication is genuinely remarkable, placing it in direct conversation with Geneva's most storied complications houses.

This particular execution is distinguished by its full baguette diamond paving, covering the bezel in concentric rows of precision-set trapeze and baguette stones, continuing across the case flanks and lugs. The dial itself is pavé-set with further baguette diamonds, creating an almost camouflaged effect where the movement's architecture emerges from the stone-set surface. The light blue alligator strap with matching diamond-set deployant clasp reinforces the piece's theatrical coherence. Stone count across the full configuration typically exceeds 600 individual diamonds.

From a collector standpoint, the Rasputin series occupies a peculiar and fascinating niche: ultra-high-complication watchmaking delivered through the lens of maximalist showmanship. Jacob & Co. produces these in extremely limited numbers — often single-digit production runs per configuration — which makes each diamond variant effectively a bespoke commission. The combination of a functioning minute repeater with automaton erotic mechanism at this level of gem-setting has no direct parallel in the market.

For McGregor, the Rasputin is entirely on-brand. His collection includes multiple Jacob & Co. pieces alongside Patek Philippe, Richard Mille, and Audemars Piguet references, but the Rasputin signals something beyond brand loyalty — it signals a collector with genuine appetite for the extreme end of complications. Retail pricing for baguette diamond Rasputin variants is understood to begin above $500,000 USD, with fully paved executions at this level commanding well over $1,000,000 on the primary market.