Emily Oberg Watch Collection - Every Watch She's Been Spotted Wearing
Emily Oberg currently has 1 watches in his collection. Check them in our database.
Introduction to Emily Oberg
Emily Oberg is a New York-based entrepreneur, creative director, and the founder of Sporty & Rich, a lifestyle brand she launched in 2014 that grew from a mood-board-style Instagram account into a full clothing and wellness label with a devoted following. Before building her own brand, Oberg worked as a content creator and editor, contributing to Kith and Complex, where she developed a reputation for sharp visual instincts and an ability to identify and shape emerging cultural trends. Sporty & Rich, with its vintage-inflected aesthetic and deliberately paced product drops, has become one of the more closely watched independent brands in contemporary fashion.
The Emily Oberg watch collection, as far as public sightings go, leans into the kind of understated connoisseurship that suits her brand identity. Rather than reaching for the most visible or commercially obvious references, Oberg has been photographed wearing a Cartier Tank Obus in yellow gold — a piece that sits well outside the mainstream Tank lineup. The Tank Obus, which dates to 1929 and bears the strong geometry of the Art Deco period, is square rather than rectangular, immediately distinguishing it from the Tank Louis or Tank Américaine. It is a reference that tends to appear in serious private collections and at auction rather than in retail boutiques.
The choice of the Tank Obus says something concrete about Oberg's approach. The setting — photographed at night in the Cour Napoléon outside the Louvre in Paris — was appropriately theatrical for a piece with that much history, but the watch itself is the kind that rewards research rather than recognition. For someone whose entire brand is built on the idea that the best references are the ones you have to look for, wearing a Tank Obus rather than a Panthère or a Santos reads as entirely consistent.
Emily Oberg Spotted Wearing Cartier Tank Obus in Yellow Gold at the Louvre
Inserted 03/12/2022
The Cartier Tank Obus, first introduced in 1929, stands apart from every other Tank variant by virtue of its perfectly square case and its unmistakable bullet-shaped lugs — 'obus' being French for artillery shell. Unlike the elongated Tank Louis or the rectangular Tank Américaine, the Obus reads almost avant-garde on the wrist. Sporty & Rich founder Emily Oberg was photographed wearing one in yellow gold against the illuminated glass pyramid of the Louvre, a pairing of French heritage that feels entirely deliberate.
