Brand n° 4 for number of references Swiss brand n° 4 for number of references Number of spotted VIPs wearing brand: 352 Number of references: 833 VIP most spotted with the brand: Joaan Bin Hamad Al Thani (26 watches) Most expensive watch at retail: RM 52-06 (6,500,000.00 USD) Most expensive watch in the market: RM52-01 ($6.700.000)