50 Cent wearing Rolex
Rolex Sky-Dweller 18K Yellow Gold Champagne Dial Ref. 326938 — 50 Cent
The Rolex 326938 — the Sky-Dweller in solid 18K yellow gold with a champagne dial — has been spotted on eleven celebrities drawn from a notably diverse set of fields. On the hip-hop side, Jay-Z, 50 Cent, T.I., and Tory Lanez have all been photographed wearing the reference, making it something of a consensus choice among rap's upper tier. Sport accounts for the majority of the remaining sightings: Floyd Mayweather on the boxing side, LeBron James from the NBA, and four footballers — Cristiano Ronaldo, James Rodriguez, Eden Hazard, and Shkodran Mustafi — rounding out the athletic contingent. The list is completed by Tunku Ismail Ibni Sultan Ibrahim, the Crown Prince of Johor, confirming that the 326938 reaches well beyond entertainment into genuine royalty. That cross-section — American rap, global football, combat sport, and a Southeast Asian royal house — is not accidental. It points to a watch that signals serious financial standing without being a niche collector's piece.
Demand for the Rolex 326938 has remained consistently strong since the Sky-Dweller line was introduced in 2012, and the yellow-gold configuration sits at the top of the retail price range for the family, currently listed at around $47,000–$50,000 USD depending on market and bracelet choice. Like most solid-gold Rolex references, authorised dealer availability is limited and waitlists are a practical reality in most markets. On the secondary market, the 326938 typically trades at or modestly above retail, reflecting steady rather than speculative demand — the kind of organic appetite that celebrity visibility tends to sustain rather than manufacture.
The 326938 houses the in-house Calibre 9001, making it Rolex's most mechanically complex movement, featuring an annual calendar and dual time zone. Cristiano Ronaldo and LeBron James, two of the most photographed athletes on the planet, have done the most to keep the reference in public view.