Rolex 126710BLRO

Rolex

Ref. 126710BLRO

Watch n° 13 for number of VIPs spotted with this watch
Rolex n° 7 for number of VIPs spotted with this watch
Number of VIPs spotted with this watch: 37
Number of total spotted: 37
Preferred VIP category: footballer (12 VIPs)
List price: £7,750
Market price: £18,500

The Rolex 126710BLRO has built one of the most recognizable celebrity followings of any current steel sports watch. Footballers dominate the list — Lionel Messi, Luka Modric, Christian Eriksen, Olivier Giroud, Jamie Carragher and Marouane Fellaini have all been spotted wearing this reference — but the spread goes well beyond the pitch. Actors including Sylvester Stallone, Tom Holland, Henry Golding, Sanjay Dutt and Saif Ali Khan have been photographed with it on the wrist, as have sports figures from other disciplines: Roger Federer (tennis), Justin Thomas (golf), Oleksandr Usyk (boxing) and Rohit Sharma, captain of the Indian national cricket team. Business leaders such as Gucci CEO Marco Bizzarri and Disney's Robert Iger appear on the list alongside Ammar bin Humaid Al Nuaimi of the ruling family of Ajman. That mix — elite athletes, Hollywood names, C-suite executives and royalty across multiple continents — says something concrete about where this reference sits in the market.

Demand for the Rolex 126710BLRO has consistently outrun supply since the watch was introduced at Baselworld 2018. Retail price in most major markets sits in the $10,000–$12,000 range depending on currency, but waitlists at authorised dealers remain long and many buyers never reach the front of the queue through official channels. On the secondary market the reference has traded well above retail for most of its production life, frequently reaching $15,000–$20,000 or more depending on condition, papers and bracelet wear. The combination of steel construction, a two-tone ceramic bezel in the historically loaded red-and-blue 'Pepsi' colourway, and the prestige of the GMT-Master II lineage explains why buyers from Mumbai to Los Angeles are willing to pay the premium.

The 126710BLRO is a 40 mm steel GMT-Master II running the in-house calibre 3285 movement, distinguished by its red-and-blue 'Pepsi' ceramic bezel and available on either the Oyster or Jubilee bracelet. Roger Federer's long-running association with Rolex as a brand ambassador helped keep the GMT-Master II family in the public eye, and the 126710BLRO has become the reference most frequently photographed on celebrity wrists since its launch.