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Politician Volodymyr Zelenskyj spotted wearing Tag Heuer

A 2003 wedding photograph has surfaced showing Volodymyr Zelenskyy — then a rising Ukrainian comedian and entertainer, years away from the presidency — wearing the TAG Heuer Monaco Chronograph Automatic reference CW2111-0 on his wrist beside his bride, Olena Zelenska. The image is notable precisely because it is unstaged: no political optics, no wartime context, just a groom with a watch he chose for himself.

The TAG Heuer Monaco CW2111-0 belongs to the modern reissue lineage of one of horology's landmark designs. Introduced originally in 1969 — worn famously by Steve McQueen in Le Mans — the Monaco's bold square case broke every convention of its era. The CW2111-0 measures 38.5mm across its brushed and polished stainless steel case, housing the Calibre 17, a reliable ETA 2894-2 based automatic movement with column-wheel chronograph execution. The black dial presents applied indices, a subsidiary seconds register, and a 12-hour chronograph counter, presented with the characteristic left-crown placement that has always defined the Monaco silhouette.

The reference CW2111-0 is now discontinued, placing it squarely in the collector category of "accessible vintage-adjacent" TAG Heuer. It was produced through the early-to-mid 2000s as part of the Monaco family's revival era — a period when TAG Heuer was aggressively reclaiming the model's heritage cachet. Among Monaco collectors, the CW2111-0 with its clean black dial is considered one of the more wearable and understated executions from that generation, free of the busier colour combinations that marked some contemporaries.

Zelenskyy's choice is interesting for its period context. In 2003, the Monaco sat in a price bracket accessible to a successful entertainment professional — aspirational without being extravagant. It reflects a certain European sensibility for recognisable, design-forward Swiss chronographs over overt luxury signalling.

On the current grey market, the TAG Heuer Monaco CW2111-0 trades around $2,500 USD, well below its original retail, making it one of the more attainable entries into the Monaco bloodline. For collectors, condition and original bracelet or strap pairing matter considerably to final valuation.