Designer Nicolas Bijan spotted wearing a Audemars Piguet

Nicolas Bijan, the Los Angeles-based designer and heir to the Bijan fashion house on Rodeo Drive, was recently spotted with an Audemars Piguet Royal Oak Offshore reference 25940OK on his wrist — a choice that speaks directly to the aesthetic language his family built a dynasty around: bold, expensive, and completely uncompromising.

The 25940OK is the 18k rose gold rendition of the Royal Oak Offshore Chronograph, measuring 42mm in diameter and sitting on a matching integrated bracelet. Inside beats the automatic calibre 2326/2840, a column-wheel chronograph movement with a 40-hour power reserve, visible through the exhibition caseback. The dial on this reference typically features a contrasting brown or black tapisserie pattern with rose gold-toned subdials, maintaining the Offshore's signature three-register chronograph layout at 3, 6, and 9 o'clock. Water resistance stands at 100 metres.

The Royal Oak Offshore line was introduced in 1993, designed by Emmanuel Gueit as an extreme interpretation of Gerald Genta's iconic 1972 Royal Oak. The original reference 25770ST was polarising at launch — critics called it the 'Beast' — but that reputation has long since transformed into reverence. The 25940OK belongs to a generation of Offshore references produced from the mid-2000s onward, refining the original concept with improved finishing and precious metal options that elevated its collector appeal significantly.

In rose gold, the 25940OK occupies serious territory in the Offshore catalogue. Collectors regard precious metal Offshore references as the most wearable high-horology chronographs in the market, combining genuine technical credibility with a visual presence that stainless steel simply cannot replicate. For Bijan, who oversees one of Beverly Hills' most storied luxury fashion houses, the choice registers as entirely coherent — the Offshore in rose gold is exactly the kind of statement piece worn by people who don't need to make statements.

On the secondary market, rose gold Royal Oak Offshore chronograph references in strong condition command robust premiums. The 25940OK trades well above its original retail in active grey-market channels, sustained by persistent demand from collectors in the Middle East, Asia, and the United States.