Watch Paparazzi

Rapper Gunna spotted wearing Rolex

Gunna was recently spotted wearing a heavily customized Rolex Sky-Dweller ref. 326934, the 42mm two-material configuration pairing Oystersteel with 18k white gold, finished with a clean white dial and afterset baguette-cut diamonds covering the bezel and bracelet. The total market value is estimated at $70,000 USD — a figure that reflects the meaningful cost of high-quality diamond setting on top of an already elevated reference.

The Sky-Dweller ref. 326934 is one of Rolex's most technically ambitious watches. Introduced in 2012 and progressively updated, it runs the Calibre 9001, a proprietary automatic movement that took a reported 10 years to develop. The Cal. 9001 delivers a bidirectional rotor, a Saros annual calendar that requires correction only once per year, a 72-hour power reserve, and an off-center 24-hour disc indicating a second time zone — all integrated with Rolex's Ring Command bezel, which sets three functions through crown rotation depending on bezel position. No other brand has replicated this mechanism.

Among collectors, the Sky-Dweller occupies a specific and somewhat underappreciated niche. It is Rolex's most complicated production watch, yet it has historically lagged behind the Daytona and GMT-Master II in resale premiums — a fact that sophisticated buyers have quietly exploited. The two-tone Oystersteel/white gold reference 326934 sits mid-tier in the Sky-Dweller lineup, above the all-steel 326900 but below the full precious metal references, making it a rational entry point for buyers who want the visual weight of gold without full Everose or yellow gold pricing.

Gunna, the Atlanta trap artist signed to Young Thug's YSL Records and known for albums including Drip or Drown and DS4Ever, regularly incorporates high-end Swiss watches into his public presentation. His choice of an iced-out Sky-Dweller rather than the expected Daytona or Submariner signals an awareness of horological hierarchy — the Sky-Dweller's complexity rewards those who look past the surface.

At retail, the Rolex Sky-Dweller ref. 326934 lists in the mid-to-high $20,000 range in stock configuration. On the grey market, unmodified examples trade at modest premiums. Gunna's afterset baguette diamond version, however, operates in custom watch territory where value is driven by stone quality, setter reputation, and aesthetic execution — pushing the total well past $70,000.