Watch Paparazzi

Footballer Erling Haaland spotted wearing Breitling

Erling Haaland has wasted no time making his new Breitling ambassadorship visible. The Manchester City striker and current footballing phenomenon was recently spotted wearing the Breitling Super Chronomat B01 44 in reference PB0136251C1S1 — a steel-and-platinum chronograph that sits at a genuinely interesting intersection of everyday wearability and premium material specification.

The Super Chronomat B01 44 ref. PB0136251C1S1 is built around a 44 mm case in stainless steel, with a rider-tab bezel executed in platinum — a detail that immediately separates it from the standard all-steel variants. The light blue chronograph dial pairs black counters for the 30-minute and 12-hour totalizers as well as the running seconds, giving the watch strong visual legibility without veering into sportswear territory. It sits on a black rubber strap suited to both training ground and press conference. At the heart of the watch is Breitling's in-house Calibre B01, a COSC-certified column-wheel chronograph movement beating at 28,800 vph and delivering a 70-hour power reserve — a figure that exceeds most competitors in its class.

The B01 calibre has been a cornerstone of Breitling's credibility since its introduction in 2009. Developed entirely in-house, it was Breitling's first proprietary chronograph movement and remains one of the most robust and technically accomplished ebauches in Swiss production chronography. The Super Chronomat line itself was revived in 2021 as a more accessible, design-forward evolution of the historic Chronomat, and the platinum-bezel variants have drawn consistent attention from collectors looking for a point of differentiation within the range.

Haaland's association with Breitling makes straightforward sense. The brand has aggressively repositioned itself around a younger, sports-oriented demographic since Georges Kern took the helm in 2017, and few athletes currently carry the same global visibility as the Norwegian striker. The choice of ref. PB0136251C1S1 — with its blue dial and platinum accent — reads as deliberate brand communication rather than casual wrist dressing.

At a retail price of $10,200 USD, the Breitling Super Chronomat B01 44 PB0136251C1S1 represents solid value for a platinum-featured, in-house chronograph. Grey market pricing has remained close to retail, reflecting steady demand and Breitling's tighter control over authorised distribution in recent years.