Youtuber SteveWillDoIt spotted wearing a Richard Mille

SteveWillDoIt — the YouTube personality known for extreme consumption stunts and a very public appetite for luxury — was recently spotted on camera wearing a watch that most dedicated collectors will never handle in person: the Richard Mille RM011 Asia Edition in white NTPT Carbon ceramic, one of just fifty examples produced in 2015 to mark the inauguration of the brand's Singapore boutique on Orchard Road.

The RM011 is one of Richard Mille's most technically complex and commercially significant references. Launched in 2007, it pairs a skeletonized automatic movement — the caliber RMAC1, developed with Audemars Piguet Le Locle — with a flyback chronograph, annual calendar, and GMT function, all presented in a tonneau-shaped case engineered to withstand extreme shock loads. The movement architecture exposes every component through front and caseback sapphire, a visual philosophy central to the brand's identity. Standard production RM011 cases have appeared in titanium, carbon TPT, red gold, and various ceramic compounds, but the white NTPT Carbon variant occupies a distinct position.

NTPT — North Thin Ply Technology — is a composite material originally developed for America's Cup yacht racing. Richard Mille adopted it for watch cases by layering ultrathin carbon fiber plies at precisely 45-degree angular offsets, producing a structure that is simultaneously lighter than titanium and harder than conventional carbon fiber. The white colorway is achieved through a pigmentation process applied during manufacture, making it visually striking and technically demanding to produce consistently. Limiting this specific configuration to fifty pieces, tied to a single boutique opening, transforms it from a product into a document of brand history.

SteveWillDoIt, whose real name is Stephen Deleonardis, built his audience through high-stakes challenges and conspicuous spending content, amassing over ten million YouTube subscribers. His watch collection has included other high-value references, but the RM011 Asia Edition represents a meaningful step into genuine horological scarcity rather than simply high price points.

At retail the piece carried a list price of approximately $165,000. On the current secondary market, where Richard Mille limited regional editions have appreciated sharply alongside broader grey-market pressure on the brand, comparable examples are trading near $485,000 — a near three-times multiple that reflects both the fifty-piece production ceiling and the sustained collector demand for early boutique-edition RM011 variants.