Actor Priyanka Chopra spotted wearing a Bulgari

Priyanka Chopra Jonas was recently spotted wearing the Bulgari Serpenti Incantati Reference 102535, a high-jewelry bracelet watch that represents one of the Rome-based maison's most theatrical and technically demanding creations. The sighting is consistent with Chopra's well-documented affinity for pieces that function simultaneously as sculpture and timekeeping instrument.

The Bulgari Serpenti Incantati Ref. 102535 belongs to the Incantati variant of the Serpenti family, distinguished by its densely set diamond-paved scales on a yellow gold articulated body. The bracelet is constructed from individually linked gold elements, allowing the piece to coil naturally around the wrist, a mechanical feat that requires hundreds of hours of hand-setting and polishing by Bulgari's Roman ateliers. The watch head — the serpent's mouth — opens to reveal a small dial, typically housing a Swiss quartz movement that prioritizes discretion and reliability within what is, foremost, a jeweled object. Reference 102535 is rendered in 18-karat yellow gold with brilliant-cut diamond pavé throughout.

The Serpenti line traces its origins to Bulgari's Via Condotti workshop in Rome during the late 1940s, when the house began wrapping flexible gold tubing — originally repurposed from watch bracelets — around the wrist in serpentine form. By the 1960s, the snake watch had become a cultural icon, worn by Elizabeth Taylor and Ingrid Bergman, cementing its status as both jewelry and cinema-adjacent artifact. The Incantati evolution represents the contemporary pinnacle of that tradition, pushing diamond coverage and articulation complexity to their practical limits.

Priyanka Chopra Jonas occupies a rare position in global celebrity culture — a National Film Award-winning actress, former Miss World 2000, producer, and one of India's highest-earning public figures with a genuinely transatlantic profile. The choice of Bulgari aligns with the brand's long association with cinematic femininity and Mediterranean opulence, values that map naturally onto Chopra's public persona.

The Bulgari Serpenti Incantati Ref. 102535 carries a retail price of CHF 80,000 — approximately USD 88,000 at current exchange rates. On the secondary market, fully set high-jewelry Serpenti pieces with documented provenance tend to hold value firmly, with collector demand driven largely by rarity of the specific stone configurations and the condition of the articulated bracelet.