Actor Jaden Smith spotted wearing a Rolex

Jaden Smith was recently photographed wearing a Rolex Datejust 31 in 18k yellow gold — a piece that blurs the traditional line between men's and women's fine watchmaking with complete authority. The sighting, set against a hazy California backdrop entirely consistent with Smith's aesthetic world, shows the 31mm case catching light at the wrist alongside layered gold and pearl necklaces, the watch functioning less as a status signal and more as a considered style element.

The Rolex Datejust 31 Ref. 278288RBR was introduced at Baselworld 2018 as part of Rolex's comprehensive refresh of the mid-size Datejust line. The 31mm Oyster case in 18k yellow gold houses the calibre 2236, a movement developed specifically for Rolex's mid-size models, featuring a Syloxi silicon hairspring for improved antimagnetic performance and a 55-hour power reserve. The champagne dial is set with ten brilliant-cut diamond hour markers, and the bezel carries a full pavé-style brilliant-cut diamond setting — all stones sourced and set in-house at Rolex's Geneva workshops. The President bracelet, reserved exclusively for Day-Date and Lady-Datejust models, features three semi-circular links and a concealed Crownadjust clasp.

Among collectors, the all-yellow-gold Datejust 31 with diamond bezel and President bracelet occupies a specific niche: it is simultaneously a tool watch descendant and a piece of fine jewelry. The 278288RBR commands consistent respect in secondary markets precisely because Rolex controls supply tightly and the combination of metal, diamonds, and bracelet makes it one of the most specification-complete references in the range.

Jaden Smith's relationship with luxury watches is characteristically unconventional. Rather than defaulting to oversized sport references, he gravitates toward pieces that challenge gendered expectations — wearing a 31mm ladies' Rolex with the same ease he brings to gender-fluid fashion choices. It is a coherent personal statement.

At retail, the Datejust 31 Ref. 278288RBR listed at $46,250 USD upon its 2018 introduction. Grey market values have since climbed meaningfully, with authenticated examples trading between $52,000 and $58,000 USD depending on condition and box-and-papers status — a solid premium reflecting persistent demand for full-gold, diamond-set Rolex references.