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Influencer Hasbulla Magomedov spotted wearing Rolex

Hasbulla Magomedov, the Russian social media personality who has amassed tens of millions of followers and secured a long-term contract with the UFC, was recently photographed wearing a Rolex DateJust 31 in stainless steel with a dark grey dial, reference 278240 — a measured, considered choice that signals growing horological awareness rather than a reflexive grab for the flashiest option available.

The DateJust 31 ref. 278240 sits at the centre of Rolex's most enduring line. Introduced as part of the fifth-generation DateJust refresh, the 278240 uses a 31mm Oyster case in 904L stainless steel paired with a Jubilee bracelet and fitted with the Calibre 2236 movement — a manufacture movement developed specifically for Rolex's mid-size watches. The Calibre 2236 is notable for its Syloxi silicon hairspring, which offers improved resistance to magnetic fields and temperature variation compared to traditional alloy springs. Power reserve sits at approximately 55 hours. The dark grey dial on this reference adds a contemporary, slightly masculine tone to a case size that has historically skewed toward the ladies' market, broadening its appeal considerably.

The 278240 carries genuine collector respect within the DateJust ecosystem. The 31mm case occupies an interesting position: large enough to read clearly on a smaller wrist, compact enough to wear with real elegance. Grey dials across the Rolex catalogue have proven consistently strong in both retail demand and secondary market retention, and the Oyster case with Jubilee bracelet combination remains the definitive DateJust configuration since Rolex introduced the Jubilee bracelet specifically for the original DateJust in 1945.

Hasbulla, whose cultural footprint extends well beyond conventional influencer metrics — he has appeared alongside UFC fighters, major rap artists, and heads of state — has become a recognisable face in luxury goods circles. A clean stainless Rolex DateJust rather than an iced-out custom piece suggests a degree of watch literacy that many observers may not have anticipated.

At a list price of approximately $7,250 USD, the DateJust 31 ref. 278240 remains one of the more accessible entry points into the Rolex Oyster Professional range. Grey-market premiums on stainless DateJust references are modest compared to sports models, keeping this reference within realistic reach for serious buyers.