Footballer Luis Suarez spotted wearing a IWC

Luis Suárez was photographed wearing the IWC Big Pilot's Watch Automatic in stainless steel, reference IW500402, a timepiece that needs no introduction in aviation-inspired horology. The sighting comes at a loaded moment in the striker's career — his high-profile departure from FC Barcelona after six trophy-laden years and his arrival at Atlético Madrid marked one of the most discussed transfers of the 2020 summer window.

The IWC Big Pilot's Watch IW500402 is built around a 46mm stainless steel case with a screwed caseback, water resistance to 60 metres, and a prominent onion-shaped crown designed for ease of use with gloved hands — a direct nod to its aeronautical origins. The dial is a clean matte black with oversized Arabic numerals and a large central seconds hand, maintaining strict legibility as a cockpit instrument. Power comes from IWC's in-house Calibre 51111, a self-winding movement with a seven-day power reserve — an exceptional figure for a sport-casual watch — visible through the sapphire exhibition caseback. The movement is based on the IWC-developed 5000 series, a pellaton winding system known for its durability and efficiency.

The reference IW500402 has been one of IWC's most recognised catalogue staples since the modern Big Pilot line was reintroduced in the early 2000s, itself a revival of the legendary IWC Ref. 431 from 1940. Collectors respect it for doing exactly what it promises: an uncompromising pilot's aesthetic, robust mechanics, and in-house manufacture credentials at a price point that sits below many Swiss competitors of comparable spec.

Suárez has consistently shown an appetite for tool-oriented, masculine watches — the Big Pilot's IW500402 fits that profile precisely. The brown leather strap softens the watch's utilitarian edge, lending it a versatility appropriate for a footballer navigating both training ground and public appearances.

On the grey market, the IW500402 has held its value steadily, typically trading at or slightly below retail — a sign of healthy but not overheated demand. At a retail price of $28,100 USD, it represents a credible entry into IWC's manufacture tier without the waiting lists that plague sportier Swiss competitors.