Watch Paparazzi

Rapper Rick Ross spotted wearing Aviand Co

Rick Ross made a striking appearance at the BET Awards wearing the Aviand Co AH17 Frosted Collection, a 44mm limited-edition luxury timepiece that exemplifies contemporary high-jewelry watchmaking. The artist's choice of the AH17 over traditional sport or dress watches signals a deliberate move toward avant-garde horology among hip-hop's elite collectors.

The Aviand Co AH17 Frosted Collection is constructed from 18k rose gold and measures 44mm in diameter, positioning it firmly in the statement-piece category. The defining characteristic is the frosted finish applied to the entire case, creating a distinctive textured aesthetic that catches light differently than polished gold. The dial features full diamond pavé work—individual diamonds set across the entire surface—paired with applied hour markers. The bezel is constructed from baguette-cut diamonds set in rose gold, creating a structured, geometric frame around the dial. The watch is powered by an automatic self-winding movement with a 48-hour power reserve, though specific caliber details remain proprietary to Aviand Co's manufacturing specifications.

The AH17 distinguishes itself within the Aviand Co catalog through its emphasis on jewelry craftsmanship over traditional watchmaking benchmarks. Unlike complications-driven luxury timepieces, the Frosted Collection prioritizes materials, finishing, and visual impact. Production remains limited to preserve exclusivity, with each piece receiving individual serial numbering. The frosted case treatment requires specialized finishing techniques that limit annual production capacity, making secondary-market availability sparse.

Rick Ross has demonstrated consistent interest in high-end timepieces that function as cultural statements. The AH17's 44mm proportions and rose-gold construction align with contemporary hip-hop aesthetic preferences, where oversized luxury accessories command visual presence. The baguette diamond bezel evokes high-jewelry traditions while the frosted finish signals contemporary design sensibility—a balance that resonates with collectors seeking distinction beyond conventional Swiss manufacturing.

Retail pricing for the Aviand Co AH17 Frosted Collection sits at $180,000 USD, positioning it above entry-level luxury sports watches but below ultra-complications from established manufactures. Limited production and the custom nature of diamond-pavé work create significant waitlist demand. Grey-market pricing reflects the limited supply, with pre-owned examples commanding prices near or exceeding retail depending on condition and original documentation.