Television presenter Rudy Zerbi spotted wearing a IWC

Rudy Zerbi, one of Italian broadcasting's most recognizable faces — long-running judge on Amici di Maria De Filippi and veteran radio host — was recently photographed wearing a stainless steel IWC Pilot's Watch Chronograph reference IW377710, posted directly to his own Instagram feed. The choice is no coincidence: Zerbi has a documented affinity for IWC, making him what the brand itself calls a 'friend of IWC.'

The IW377710 sits at the core of IWC's Big Pilot's and Pilot's Chronograph family, a line with roots stretching back to the Mark 11 of 1948. This reference measures 43 mm in stainless steel and pairs a matte black dial — legible, uncluttered, and purposefully utilitarian — with a matching brown or black leather strap. The soft-iron inner case, a hallmark of the Pilot's family, shields the movement from magnetic fields, a direct inheritance from aviation-spec requirements.

The real horological headline inside the IW377710 is Calibre 69380, IWC's proprietary column-wheel flyback chronograph movement. The flyback function allows the chronograph to be reset and restarted in a single pusher action rather than three, a complication traditionally associated with significantly higher price brackets. The movement beats at 4 Hz (28,800 vph) and delivers a 46-hour power reserve — respectable, if not extravagant. For a manufacture chronograph with genuine flyback functionality, the positioning is genuinely competitive.

Among collectors, the IW377710 occupies a well-regarded middle ground: serious enough technically to satisfy enthusiasts, restrained enough aesthetically to wear daily without affectation. The Pilot's Chronograph line has benefited from IWC's gradual shift toward in-house calibres, and the 69380 represents a meaningful upgrade over the earlier Valjoux-based references. Purists debate the 43 mm case size — some find it large, others consider it period-correct for the aviation aesthetic.

At retail the IW377710 lists around $8,500, and grey-market pricing has remained relatively stable, reflecting steady demand without speculative pressure. For Zerbi, it reads as a considered, genuine choice — not a loaner, not a flex, just a well-specified pilot's watch worn with the ease of someone who actually knows what's on his wrist.