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Business man Philippe Stern spotted wearing Patek Philippe

As a luxury watch brand, Patek Philippe has long been synonymous with tradition and innovation. And it's no secret that the man behind the brand's continued success is none other than its honorary president, Philippe Stern. In fact, Stern is often seen sporting a yellow gold Patek Philippe Perpetual Calendar with a champagne dial, a model that he helped launch back in 1985.

At the time of its launch, the Perpetual Calendar 3940 was a bold move for Patek Philippe. The industry was facing serious difficulty, but Stern's decision to embrace the brand's tradition paid off. The 3940 was introduced alongside the 3970, and together they marked a turning point for the brand.

Historically, the 3940 was produced between 1985 and 2007, with approximately 7,000 to 8,000 exemplars made in total. Philippe's own 3940 is believed to belong to the first series, which is also the rarest – especially with a champagne dial. The model reference is 3940J, and its current market price is around $60,000.

It's easy to see why Philippe Stern favors this particular model. Aside from its impressive heritage and impeccable construction, the Perpetual Calendar 3940 is also a design classic. The champagne dial adds a warm, sophisticated touch to the watch face, while the perpetual calendar function adds a practical touch. It's no wonder that this model has become a favorite among watch collectors and enthusiasts.

In conclusion, the Patek Philippe Perpetual Calendar 3940 with a champagne dial is more than just a timepiece. It's a testament to the brand's unwavering commitment to tradition and innovation, as well as to the visionary leadership of Philippe Stern. And for watch enthusiasts who appreciate the finest in luxury and craftsmanship, the 3940 is a must-have addition to any collection.