Watch Paparazzi

Actor Lord Scott Disick spotted wearing Rolex

Scott Disick, the television personality and entrepreneur best known from Keeping Up with the Kardashians, was recently photographed wearing one of the most visually arresting references in the modern Rolex catalogue — the Cosmograph Daytona Rainbow in 18kt Everose gold, reference 116595RBOW. The sighting is entirely in character for a man who has never been shy about wearing seven-figure wrist real estate in public.

Rolex introduced the 116595RBOW as a showpiece within the Daytona family, building on the chassis of the standard Everose Daytona but elevating it through an extraordinary gem-setting programme. The 40mm case is crafted entirely in Rolex's proprietary Everose gold alloy — a rose-gold formula the brand patented to resist fading over time. The bezel carries 36 baguette-cut sapphires arranged in a deliberate chromatic gradient that transitions through the full visible spectrum, earning the Rainbow designation. Inside the three subdial registers, 11 additional baguette sapphires serve as hour markers, each individually matched for saturation and clarity. Power comes from the in-house Calibre 4130, a column-wheel chronograph movement with a vertical clutch, offering approximately 72 hours of power reserve and COSC-certified precision.

From a collector standpoint, the 116595RBOW occupies rare ground. Rolex releases it in extremely limited numbers — the gem-setting work alone demands hundreds of hours of artisan labour — and it never lingers at authorised dealers. The reference has become a benchmark for what the secondary market calls the 'unobtainium' tier: pieces whose grey-market premiums dwarf those of even the steel sports models. Its closest cultural comparison is the Patek Philippe Nautilus gem-set references, though the Daytona Rainbow arguably carries broader popular recognition.

Disick's watch wardrobe has long tracked the upper end of the collector spectrum. He has been photographed with Richard Mille tonneau pieces and high-jewellery Audemars Piguet Royal Oaks, so the 116595RBOW represents a coherent addition rather than an outlier. For a personality whose brand is built on conspicuous luxury, the Rainbow Daytona delivers maximum visual impact with unimpeachable horological credentials underneath.

At launch, Rolex listed the 116595RBOW at approximately $126,750 USD. On the current grey market, verified examples regularly trade at or above $500,000 USD — a near-fourfold premium that reflects both scarcity and sustained cultural cachet. Few references in any brand's portfolio can claim that kind of secondary-market leverage, and it shows no sign of softening.