Shah Rukh Khan, one of the highest-grossing actors in global cinema history, was recently spotted on the wrist of the Rolex Day-Date 40 in 18ct white gold, reference 228239 — a timepiece that carries one of the most loaded legacies in watchmaking. The sighting aligns naturally with Khan's carefully cultivated public image: powerful, precise, and never gratuitously showy.
The Day-Date 40, introduced in 2015 as an evolution of the original 1956 Day-Date, brings a 40mm Oyster case to what had historically been a 36mm format. Reference 228239 is distinguished by its 18ct white gold construction throughout — case, fluted bezel, and the three-piece-link President bracelet that remains exclusive to Day-Date and Lady-Datejust models. The dial on Khan's piece presents in white, with applied Roman numeral hour markers and a sunburst finish that reads crisp against the cool tone of the white gold. The day window sits at 12 o'clock; the date at 3. Inside beats the Calibre 3255, Rolex's own manufacture movement featuring the Chronergy escapement, a 70-hour power reserve, and a Syloxi silicon hairspring — arguably the most refined movement in Rolex's current production lineup.
Among collectors, the Day-Date 40 white gold on President bracelet occupies a specific psychological territory: it is the reference that executives, heads of state, and entertainers have historically reached for when the occasion demands both gravitas and discretion. The reference 228239 specifically, with its white dial and Roman numerals, is considered one of the cleaner, more enduring configurations — resisting the trend toward exotic dial materials while remaining unmistakably grand.
Shah Rukh Khan's watch collection is documented to include several high-complication and prestige pieces, but the Day-Date 40 is a notably coherent choice for a man who has built a global brand around his own identity. In Bollywood's visual economy, the President bracelet reads as a cultural marker of arrival.
At retail, reference 228239 lists at approximately $33,600 USD — a price that has risen steadily through recent catalogue updates. On the secondary market, white gold Day-Date 40 references in clean condition tend to trade at or modestly above list, reflecting stable but not speculative demand. For collectors, this is a fundamentally sound acquisition.
Shah Rukh Khan wearing Audemars Piguet
Audemars Piguet Royal Oak Offshore Chronograph where the 44 mm platinum case houses a black bezel with blue inner ring and a blue 'Tapisserie' dial with chronograph movement
Ref. 26401PO
List Price: unknown
19/07/2023
Shah Rukh Khan wearing Audemars Piguet
Audemars Piguet Royal Oak Chronograph Rose Gold Reference 26320OR.OO.D002CR.01
Ref. 26320OR
List Price: $37,900
09/06/2023
Shah Rukh Khan wearing Bulgari
Bulgari Octo Roma Flying Tourbillon – Titanium – Reference 103154
Ref. 103154
List Price: $65,000
09/06/2023
Shah Rukh Khan wearing Swatch
Swatch x Omega Bioceramic MoonSwatch Mission to Uranus SO33L100 – Shah Rukh Khan
Ref. SO33L100
List Price: $260
09/06/2023
Shah Rukh Khan wearing Rolex
Rolex Cosmograph Daytona Two-Tone Steel and Yellow Gold Ref. 116503 – Shah Rukh Khan
Ref. 116503
List Price: $15,100
05/06/2023
Shah Rukh Khan wearing Patek Philippe
Patek Philippe Nautilus 5811/1G – 41mm White Gold Blue Dial | Shah Rukh Khan
Ref. 5811/1G
List Price: $69,790
29/01/2023
Shah Rukh Khan wearing Audemars Piguet
Audemars Piguet Royal Oak Perpetual Calendar Blue Ceramic Reference 26579CS
Ref. 26579CS
List Price: $147,500
29/01/2023
Shah Rukh Khan wearing Patek Philippe
Stainless Steel Patek Philippe Aquanaut Chronograph Reference 5968A-001 on Orange Rubber Strap – Shah Rukh Khan
Ref. 5968A️
List Price: $34,730
30/11/2022
Shah Rukh Khan wearing Rolex
Rolex Daytona Steel White Dial Reference 116520 – Shah Rukh Khan
Ref. 116520
List Price: $7,950
30/11/2022
Shah Rukh Khan wearing Rolex
Rolex Daytona Ref. 116500LN Stainless Steel Ceramic Bezel – Shah Rukh Khan
Ref. 116500
List Price: $9,100
30/11/2022
Shah Rukh Khan wearing Rolex
Stainless Steel Rolex Daytona Reference 116520 – Shah Rukh Khan
Ref. 116520
List Price: $7,950
30/11/2022
Shah Rukh Khan wearing Rolex
Platinum Rolex Cosmograph Daytona Ice Blue Dial Baguette Diamond Hour Markers Brown Ceramic Bezel Ref. 116506
Ref. 116506
List Price: $65,000
30/11/2022