Pilot Max Verstappen spotted wearing a Tag Heuer

On a Sunseeker yacht moored in Monaco harbour — almost certainly during Grand Prix week — Max Verstappen relaxes in full Red Bull Racing team kit, his left wrist displaying the TAG Heuer Carrera Calibre HEUER 01 Red Bull Racing Special Edition. The backdrop of Monte Carlo's hillside buildings and the glittering Mediterranean provides an appropriately glamorous stage for a watch built around one of Formula 1's most commercially powerful team partnerships.
The Carrera Calibre HEUER 01 Red Bull Racing Special Edition is built on TAG Heuer's 45mm black PVD-coated titanium case, housing the manufacture Calibre HEUER 01 automatic movement — a column-wheel chronograph with vertical clutch, 50-hour power reserve, and an architectural skeleton dial that puts the gear train and column wheel on full display. The open-worked dial is finished in matte black with red accents echoing Red Bull's livery, and the case back offers an exhibition window onto the movement's rotor decorated with Red Bull branding. Water resistance sits at 100 metres.
From a collector's perspective, the HEUER 01 movement was a landmark moment for TAG Heuer — their first fully in-house chronograph calibre, launched in 2015 alongside the Carrera's 50th anniversary. The Red Bull special editions leverage that movement credibility while adding limited-edition scarcity and team provenance, making them sought after by the intersection of watch collectors and motorsport fans — a demographic that has grown substantially through the Netflix Formula 1 era.
Verstappen has been a TAG Heuer brand ambassador since 2016, making this sighting entirely consistent with his contractual relationship. Yet the image feels organic rather than staged: a young driver, pre-championship dominance, quietly contemplating the harbour in team kit, wearing the watch that formalises his commercial alliance. It is a document of a specific moment in both a career and a partnership.
On the grey market, the Red Bull Racing Calibre HEUER 01 editions trade at or modestly above retail depending on condition and whether the full box and papers are present. Given Verstappen's subsequent rise to multiple World Championships, watches associated directly with his early ambassador years carry additional narrative premium for dedicated collectors.