Watch Paparazzi

Entrepreneur Alfonso Cusi spotted wearing Tag Heuer

Entrepreneur Alfonso Cusi was recently seen sporting the Tag Heuer Link Tiger Woods Golf Watch WAE1111-0, a piece that bridges the world of professional sports endorsement and Swiss watchmaking with notable precision. The sighting offers a rare glimpse of a watch that, while not a current catalog offering, carries genuine collector interest and a well-documented origin story.

The Tag Heuer WAE1111-0 belongs to the Link collection, a line originally designed by jewelry designer Othmar Reichart and introduced in 1987 under the name the "S/el." The Tiger Woods editions, produced during Tag Heuer's sustained sponsorship of the golfer beginning in 1997, leveraged the Link's S-link bracelet and tonneau-influenced cushion case to deliver a sports-luxe aesthetic. The WAE1111-0 reference features a bold black dial with applied indices, date function, and quartz movement — built for legibility and durability on and off the course.

From a collector standpoint, the Tiger Woods co-branded Tag Heuer pieces occupy an interesting niche. They are not haute horlogerie, but they represent a specific, well-documented moment in watch marketing history — the era when Swiss brands began aggressively pursuing sports celebrity partnerships to drive global awareness. Pieces tied to Woods' pre-2010 career peak carry particular resonance, as he was arguably the most commercially dominant athlete on the planet during that period.

Cusi, known primarily in business and energy sector circles, demonstrates the kind of relaxed horological confidence that comes with wearing a watch for its personal meaning rather than its current market status. The WAE1111-0 is not a watch one wears to impress fellow collectors at a watch fair — it is a piece worn because it means something to the owner.

On the secondary market, Tag Heuer Tiger Woods references like the WAE1111-0 trade modestly, typically well below their original retail prices, though clean examples with original bracelet and box fetch a premium among golf memorabilia and watch crossover collectors. For anyone tracking the intersection of sports culture and horology, this remains a worthwhile reference to watch.