Singer Maluma spotted wearing a Rolex

Maluma was photographed laughing and at ease — classic off-duty celebrity energy — with a Rolex Yacht-Master 40 in 18K Everose Gold riding his wrist. The reference in question, the 116695SATS, is among the most jewellery-forward pieces Rolex has ever released under a sport-watch nameplate, and its presence here reads less as flex and more as a considered collector's statement.

The Yacht-Master 40 ref. 116695SATS was unveiled at Baselworld 2018 and immediately drew attention for its gem-set rotatable bezel — a feature almost paradoxical in its construction. The bezel inserts 47 square-cut stones: 38 multicolour sapphires spanning blue, orange, yellow, and pink, 8 tsavorite garnets providing the vivid greens, and a single brilliant-cut diamond positioned at 12 o'clock as the minute track marker. The stones are set in 18K Everose Gold — Rolex's proprietary rose gold alloy engineered to resist fading — and the case measures 40mm, powered by the in-house Calibre 3135, a self-winding movement with a 48-hour power reserve, bidirectional Perpetual rotor, and Superlative Chronometer certification (±2 sec/day). The black lacquer dial and Oysterflex bracelet — a vulcanised rubber strap with a metallic blade insert — complete a profile that balances haute joaillerie with genuine wearability.

From a collector standpoint, the 116695SATS occupies a distinct niche. It is not a dress watch, nor is it purely a sport piece. It commands serious secondary-market premiums precisely because its production volume is constrained by the labour-intensive gem-setting process, and because Rolex's jewellery-set references have historically been undervalued by traditional watch collectors, only to appreciate sharply once a new generation of buyers entered the market.

Maluma has cultivated one of the most watch-literate wardrobes in Latin music, appearing publicly with pieces spanning Audemars Piguet, Patek Philippe, and multiple Rolex references. The 116695SATS suits his aesthetic precisely — flamboyant in detail, technically credible on closer inspection.

At retail, Rolex listed this reference at approximately $70,000 USD, though authorised dealer availability has been essentially zero since launch. On the grey market, examples trade between $85,000 and $110,000 depending on condition and completeness of set.