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american football player Victor Cruz spotted wearing a Audemars Piguet 25940SK

American football player Victor Cruz spotted wearing Audemars Piguet

30/11/2022

Description: Audemars Piguet Royal Oak Offshore Chronograph Black Ceramic 25940SK – Victor Cruz Spotted Wearing AP's Ceramic Flagship
Ref: 25940SK
List Price: $15,000
Market Price (estimated): unknown
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Victor Cruz, the New York Giants wide receiver who became one of the NFL's most recognizable personalities following his Super Bowl XLVI victory, was photographed wearing an Audemars Piguet Royal Oak Offshore Chronograph in reference 25940SK — a watch that occupies a serious position in the AP catalog well beyond its celebrity following.

The Royal Oak Offshore ref. 25940SK pairs a 44mm black ceramic bezel with a stainless steel case, a combination that was technically challenging to produce at scale and remains a calling card of AP's manufacturing ambition. The dial is executed in black with a smoked treatment, supported by a rubber strap with a folding clasp. The case construction follows Gerald Genta's original 1993 Royal Oak Offshore architecture, scaled up dramatically from the Royal Oak's 39mm origins to create what critics initially called the "Beast" — a nickname that eventually became a mark of distinction.

Powering the 25940SK is Audemars Piguet's Calibre 3126/3840, an integrated automatic chronograph movement beating at 21,600 vph with a 60-hour power reserve. The movement features a column wheel and lateral clutch, and its construction reflects AP's commitment to in-house manufacture during a period when many competitors still relied on ébauche suppliers for complication movements. Water resistance is rated to 100 metres.

For collectors, the 25940SK represents the sweet spot of the Offshore ceramic references — produced in sufficient numbers to remain acquirable, yet technically and aesthetically cohesive enough to hold its value with discipline. Black ceramic Offshore references consistently perform well on the secondary market, and the 25940SK benefits from both the enduring Royal Oak Offshore narrative and the material's scratch-resistant practicality.

Cruz's affinity for the Offshore fits a broader pattern: the watch became a fixture on the wrists of NFL, NBA, and boxing figures throughout the 2010s, not through sponsorship but through genuine purchase. At a UK RRP of approximately £15,000 at the time of the sighting, the 25940SK sat at an accessible entry point for Offshore ceramic ownership, and grey-market values have reflected steady collector demand since.