Model Frida Aasen spotted wearing a Rolex

Norwegian Victoria's Secret model Frida Aasen was recently photographed wearing a vintage Rolex Oyster Perpetual ref. 6718 on a Jubilee bracelet — a discreet but informed choice that signals genuine watch knowledge rather than logo chasing. The pairing of the petite 26mm Oyster case with the Jubilee bracelet gives the piece a dressed-up elegance that the more common Oyster-bracelet configuration simply does not deliver.

The Rolex Oyster Perpetual ref. 6718 was produced broadly through the 1970s as part of Rolex's entry-level perpetual line for women. At its heart sits the calibre 2030, a 19-jewel self-winding movement with a micro-rotor — a notably compact architecture that allowed Rolex to keep the case profile slim without sacrificing autonomy. The ref. 6718 was offered in stainless steel with a variety of dial colours, including white, champagne, and silver, and its 26mm Oyster case maintains all the water-resistance credentials of its larger Sport siblings.

Among collectors, the ref. 6718 occupies an interesting niche. It is neither flashy enough to attract the casual buyer nor obscure enough to be purely academic — it is simply a well-made, honest vintage Rolex that wears beautifully on smaller wrists. Examples retaining their original Jubilee bracelets command a meaningful premium, as bracelet stretching and missing end-links are common problems on watches of this era. A complete, unpolished example with matching bracelet is genuinely difficult to find.

Frida Aasen, known for her appearances in Victoria's Secret campaigns and a measured presence on social media, has demonstrated a preference for understated personal style. The choice of a vintage Rolex at this scale — rather than a modern date-just or a more conspicuous contemporary piece — is consistent with that aesthetic. It reads as a personal piece rather than a styled accessory.

On the current grey market, clean examples of the Rolex Oyster Perpetual ref. 6718 with intact Jubilee bracelets trade in the $4,000–$6,000 range depending on dial condition and bracelet completeness. There is no modern retail equivalent, as Rolex discontinued this reference decades ago, making secondary market sourcing the only route for prospective buyers.