Watch Paparazzi

Singer Post Malone spotted wearing Artisans De Genève

Post Malone was recently photographed inspecting his wrist with the focused attention of a man who knows exactly what he is wearing. Sitting on his arm is no standard stainless steel Rolex Submariner — it is a fully customised creation by Artisans De Genève, the Geneva workshop that has built a global reputation by reimagining Rolex references through legitimate, high-craft modification. This particular piece carries extraordinary provenance: it was originally commissioned by Italian football legend Andrea Pirlo, who specified that the watch embody his personal philosophy of precision and elegance, the same qualities that defined his playing style at Juventus, AC Milan and the Italian national team.

Artisans De Genève approached the project by retaining the Submariner's iconic 40mm Oyster case architecture — almost certainly based on a reference 116610LN platform — while replacing the factory dial entirely with their signature open-worked, skeletonized dial. The result exposes the calibre 3135 automatic movement beneath, its bridges and mainplate skeletonized and finished with anthracite and rose-gold toned accents. The bezel insert has been swapped for a forged carbon unit, adding a technical, contemporary contrast to the polished Oyster case and bracelet. Luminous pip indices and white-tone hands maintain legibility despite the radical dial transformation.

From a collector standpoint, Artisans De Genève occupies a unique position. Unlike the grey-market modifiers who can compromise a Rolex's resale value or structural integrity, this atelier works with surgical precision, often retaining original case and bracelet hardware while transforming only the dial and movement decoration. Each commission is documented, numbered and accompanied by full certification — factors that matter deeply to serious collectors. A Pirlo-commissioned example adds a layer of cultural and sporting provenance that elevates it further.

Post Malone's affinity for serious horology is well documented. He has been spotted wearing pieces from AP, Patek Philippe and Jacob & Co, but this sighting is notable because it demonstrates an appetite for bespoke, story-driven watches rather than simple trophy pieces. Wearing a commission tied to a football legend of Pirlo's stature suggests either a direct gift or an acquisition from the secondary market — either way, a meaningful choice.

Artisans De Genève commissions of this complexity carry bespoke pricing negotiated directly with the atelier, typically ranging from $50,000 to well over $100,000 depending on base watch and scope of work. There is no fixed retail reference number or public list price for one-of-one pieces, and secondary market appearances remain exceptionally rare.