Influencer Yalda Golsharifi spotted wearing a Tag Heuer

Few watch sightings achieve the narrative coherence of catching an influencer in full scuba kit, actually wearing the dive watch she is associated with. Yalda Golsharifi — jewellery designer, social media personality, and certified diver — was photographed kitting up for an open-water dive with a TAG Heuer Aquaracer Professional 300 strapped to her wrist, exactly where it belongs.

Introduced at Watches & Wonders 2021, the third-generation Aquaracer Professional 300 represented a ground-up rethink rather than a facelift. The 43mm stainless steel case retains the iconic twelve-sided bezel of earlier generations but gains a ceramic insert — a long-overdue upgrade for scratch resistance and colour fastness. The gradient blue sunray dial, machine-brushed with horizontal striations, shifts from deep navy at the centre to a lighter steel-blue at the periphery, giving it a depth that photographs well both above and below the waterline. The date aperture was deliberately repositioned from 3 o'clock to 6 o'clock, improving dial symmetry and aligning TAG Heuer with contemporary diver design conventions. Water resistance is rated to 300 metres / 1,000 feet.

Power comes from the Calibre 5, TAG Heuer's workhorse automatic movement based on the ETA 2824-2 architecture, offering 38 hours of power reserve, beating at 28,800 vph. It is not an in-house movement, but it is proven, serviceable, and entirely appropriate for a professional-grade sports watch in this price bracket.

The reference WBP201B.BA0632 — identifiable by its blue ceramic bezel, blue gradient dial, stainless bracelet, and date at 6 — sits at the sweet spot of the sport-watch market: Swiss-made, ISO 6425 compliant, and backed by a marque with genuine motorsport and aquatic heritage. For collectors, it replaced a model that had grown long in the tooth; the redesign was broadly well received and moved significant volume almost immediately.

Golsharifi's pairing is more than a brand deal aesthetic. Wearing a 300m diver while actually gearing up for a dive cuts through the usual influencer-watch disconnect. At a $3,000 retail entry point, the Aquaracer Professional 300 competes directly with the Tudor Pelagos 39 and Oris Aquis Date — a segment where TAG Heuer had briefly lost its footing. The 2021 edition reclaimed it.