Singer Lola Ahmedova spotted wearing a Jacob & Co

Lola Ahmedova, the Uzbek pop singer with a substantial following across Central Asia and the Russian-speaking world, was recently spotted wearing one of the most theatrically ambitious wristwatches in contemporary horology: the Jacob & Co Astronomia Solar Zodiac in 18k rose gold. The sighting underscores a growing appetite among international entertainers for ultra-high-complication statement pieces that exist well outside the mainstream Swiss establishment.

The Astronomia Solar Zodiac is built around Jacob & Co's proprietary JCAM09 manual-winding calibre, a movement that drives four independent arms rotating around a central axis at one revolution per 10 minutes. The centerpiece — and the defining element of the Solar variant — is a 1.5-carat citrine representing the Sun, cut in the brand's exclusive Jacob Cut across 288 facets to produce a fully spherical optical illusion. Surrounding it, the eight planets of the solar system are represented by carefully matched semi-precious gemstones: an amethyst for the purple tone of one body, aquamarine and blue topaz for others, and a green tsavorite for Earth's stand-in. The dial itself features a hand-engraved aventurine galactic background with zodiac iconography, giving the piece its Zodiac designation. Power reserve stands at 60 hours.

From a collector's standpoint, the Astronomia Solar Zodiac occupies a rare category: it is simultaneously a grand complication, a gem-set jewel watch, and a kinetic art object. Jacob & Co produces these in extremely limited numbers — typically under 18 pieces per configuration — which sustains both scarcity and secondary-market demand. The triple-axis tourbillon alone would justify serious collector interest; combined with the astronomical complication and bespoke stone-cutting, the piece commands a tier of its own.

Lola Ahmedova's choice signals an alignment with a cohort of Middle Eastern, Central Asian, and Gulf-adjacent entertainers who have embraced Jacob & Co as a cultural signifier of extravagant success. The brand's architecture — bold, unsubtle, technically credible — resonates in markets where restraint is not the primary horological virtue.

The official retail price sits at $389,172, placing the Astronomia Solar Zodiac firmly among the most expensive production wristwatches available. Grey-market transactions, when they occur, tend to track close to retail or above, given the limited production and the difficulty of sourcing these pieces outside of Jacob & Co's own boutiques.