Watch Paparazzi

Rapper Tony Effe spotted wearing Patek Philippe

Tony Effe, one of Italy's most prominent trap artists and co-founder of the influential Dark Polo Gang collective, was recently spotted wearing a Patek Philippe Twenty-4 ref. 4910/10A — a choice that immediately stands out given both the watch's feminine proportions and its status as a genuine Patek Philippe.

The Twenty-4 ref. 4910/10A measures just 25mm across its stainless steel case, making it one of the most compact references in the entire Patek Philippe catalogue. Power comes from the calibre E15, a Swiss quartz movement — unusual for a manufacture that built its reputation on haute horology mechanical complications. Purists may raise an eyebrow, but Patek applies the same finishing standards to this movement as it does to its hand-wound and automatic calibres. The grey dial features factory-set diamond hour markers alongside Roman numerals at 12 and 6 o'clock, while a full diamond-set bezel completes the look with characteristic Geneva understatement.

Launched in 1999, the Twenty-4 line was conceived as a modern reinterpretation of the rectangular dress watch for women, designed to be worn around the clock — hence the name. The 4910/10A in steel with the grey dial has become a quiet collector staple: accessible relative to Patek's complications, yet undeniably bearing the Geneva hallmark and the manufacture's prestige. It holds its value firmly on the secondary market and remains a gateway reference for new Patek collectors.

Tony Effe's decision to wear a ladies' Patek rather than a more overtly masculine statement piece fits a broader cultural shift in Italian trap and hip-hop, where gender-fluid accessory choices are increasingly used as markers of taste and cultural confidence rather than provocation. Effe has cultivated a precise aesthetic identity — this watch reads less as a flex and more as a deliberate sartorial statement.

At a retail price of $12,500 USD, the Patek Philippe Twenty-4 ref. 4910/10A sits at the entry point of the Patek universe. On the grey market, demand remains steady, with examples trading close to or slightly above retail, reflecting the brand's consistent secondary market strength even on quartz references.