Watch Paparazzi

Tennis player Serena Williams spotted wearing Audemars Piguet

Serena Williams was recently photographed wearing the Audemars Piguet Royal Oak reference 67654OR, a pink gold timepiece that sits at the intersection of haute horlogerie and high jewellery. The 67654OR belongs to AP's ladies' Royal Oak family, and in this configuration the watch is far more than a dress piece — it is a considered exercise in asymmetric gem architecture.

The Audemars Piguet Royal Oak 67654OR is built on an 18K pink gold case measuring 33mm, a proportion that nods to the ladies' Royal Oak lineage introduced in the 1970s alongside Gerald Genta's original 1972 design. The calibre inside is the AP Calibre 2713, a quartz movement — a deliberate choice for a gem-set reference where mechanical thickness would compromise the dial display. What distinguishes the 67654OR from standard diamond-set Royal Oaks is the stone layout: 541 diamonds are deployed in an asymmetrical wave that breaks across the dial, spills over the iconic octagonal bezel and continues along the integrated bracelet. The effect disrupts the watch's geometric symmetry in a way that feels intentional rather than decorative, a calculated tension between Genta's rigid architecture and organic, flowing stonework.

From a collector standpoint, factory gem-set Royal Oaks carry significantly more horological credibility than aftermarket diamond conversions. Audemars Piguet performs the setting in-house at Le Brassus, ensuring every stone is positioned to AP's own tolerances. The 67654OR retains full manufacturer provenance and, critically, does not void the service history — a distinction that matters enormously at resale. References in this tier are produced in limited numbers and seldom appear on the secondary market in unworn condition.

Serena Williams has built a public persona that extends well beyond sport — as a businesswoman, fashion collaborator and style figure, her watch choices are rarely accidental. The 67654OR is a statement that reads fluently across boardrooms, red carpets and editorial shoots. It suits someone who operates at the highest level in multiple arenas simultaneously.

The UK list price for the Audemars Piguet Royal Oak 67654OR sits at £71,100. In US dollar terms that translates to approximately $90,000 at current exchange rates. Grey-market premiums on factory diamond-set AP pieces have remained firm, with authenticated examples typically trading at or modestly above retail given constrained supply and strong demand from both watch collectors and jewellery buyers.