Rapper Eminem spotted wearing a Casio

Eminem was recently spotted wearing the Casio G-Shock GM-110G-1A9, a gold ion-plated variant from Casio's GM-110 series — a model that merges functional toughness with a distinctly bold metallic finish rarely associated with rap's most technically precise lyricist.
The GM-110G-1A9 sits within G-Shock's Metal Covered line, a sub-family Casio developed to answer demand for dressier interpretations of its bombproof sport watches. The defining feature is the ion-plated stainless steel bezel and band hardware applied over the traditional resin case construction, finished here in a warm gold tone. The dial follows the familiar analog-digital layout — twin analog hands over an LCD module — running on Casio's Module 3459, which delivers world time across 29 cities, a 1/100-second stopwatch, countdown timer, five daily alarms, and 200-meter water resistance. Power comes from a standard CR2016 battery with an approximate two-year life. UK list price sits at £175, placing it firmly in the enthusiast-accessible tier.
The GM-110 series launched in 2020 and was positioned as a successor in spirit to the long-running GA-110, replacing plastic bezel components with metal equivalents without inflating the price into luxury territory. The gold ion variant in particular drew attention for delivering a genuinely premium surface finish at a fraction of what comparable-looking pieces from fashion brands command. Among G-Shock collectors, Metal Covered references are considered strong gateway pieces — serious enough in construction to satisfy purists, showy enough to appeal to a streetwear audience.
Eminem's relationship with understated but purposeful style has always tracked closer to Detroit street culture than Hollywood flash. Choosing a Casio G-Shock over a six-figure Swiss piece says something consistent with his public persona — the GM-110G-1A9 is loud in color but honest in price, a watch that doesn't perform wealth so much as it performs confidence.
On the grey market, the GM-110G-1A9 trades close to retail given its wide availability, typically between $120 and $160 USD depending on condition and regional stock. It's not a speculative collector piece, but Eminem's visibility tends to move units at street level — expect renewed interest in this reference following the sighting.