Actor Zendaya spotted wearing a Rolex

Zendaya was photographed wearing a yellow gold Rolex 1908 fitted with the brand's newly unveiled Settimo bracelet, a design introduced in 2025 specifically for this model. The sighting captures the model's understated luxury aesthetic—a departure from her previous high-visibility watch appearances—and highlights Rolex's renewed focus on classical case geometry and alternative bracelet engineering for its vintage-inspired timepieces.

The Rolex 1908 in yellow gold houses the calibre 3255, a self-winding movement developed entirely in-house and certified as a chronometer by the COSC. The case measures 39 mm in diameter with a depth of 12.5 mm, exhibiting Rolex's Perpetual rotor system and featuring a Parachrom hairspring resistant to magnetic fields. Water resistance is rated to 100 metres, appropriate for a dress-centric tool watch. The dial presents a classic lacquered white or champagne finish with applied Arabic numerals and Mercedes hands in 18k yellow gold, while the bezel remains a smooth yellow gold without insert—a hallmark of vintage Rolex aesthetic.

The Settimo bracelet constitutes the mechanical centrepiece of this release. Its seven-row construction—five solid center links flanked by two thinner lateral rows—echoes mid-century multi-link designs from independent watchmakers and Patek Philippe's Calatrava family. Each link is individually milled and polished to specification, a labor-intensive process that explains the bracelet's collector appeal and premium positioning. The bracelet integrates Rolex's modern Easylink adjustment system, permitting on-wrist micro-adjustments without tools.

Among Rolex aficionados, the 1908 represents a conscious pivot toward proportional harmony over material excess. While Rolex's sports models command waitlist premiums and speculative trading, the 1908—particularly in precious metals—appeals to connoisseurs prioritizing case design and movement quality over steel scarcity. Zendaya's choice signals the model's crossover potential among style-conscious collectors indifferent to hype-driven segments.

Retail pricing for the yellow gold Rolex 1908 begins at approximately USD 36,950, with the Settimo bracelet integration adding negligible cost premium. Secondary market availability remains limited given the 2025 introduction; early examples command asking prices between USD 38,000 and USD 42,000 depending on dial variant and condition. Demand is expected to stabilize within 12–18 months as production ramifies.