Basketball player Jimmy Butler spotted wearing a Jacob & Co

Jimmy Butler was photographed at what appears to be a private residence, dressed in a casual orange sweatshirt, cards in hand — the kind of low-key setting that makes a $54,000 tourbillon on the wrist all the more striking. The watch visible on his left wrist has been confirmed as the Jacob & Co Epic X Tourbillon in 18K rose gold, paired with the model's signature red honeycomb-perforated rubber strap.

The Epic X line is Jacob & Co's purest expression of sports-case horology fused with haute horlogerie complication work. The case measures 44mm and features the brand's trademark multi-faceted, bolt-like lug architecture machined from solid 18K rose gold. The skeletonized dial exposes the manually wound movement in full, with the flying tourbillon positioned prominently at 6 o'clock. Twin barrels and a visible gear train run vertically through the centre of the dial, giving the Epic X its distinctive twin-column internal aesthetic. Power reserve sits at approximately 72 hours.

From a collector standpoint, the Epic X Tourbillon in rose gold occupies a specific niche: it delivers genuine Swiss-made tourbillon horology inside a case design that reads as aggressive and contemporary rather than classical. Jacob & Co produces these in limited quantities, and the rose gold variant with red strap is among the most visually cohesive configurations in the lineup — the warm metal against the vivid rubber creates a palette that photographs exceptionally well, which is perhaps no accident for a watch favoured by athletes and entertainers.

Jimmy Butler has developed a reputation as one of the NBA's more serious watch collectors. He gravitates toward statement pieces that reward close inspection — not just conspicuous luxury but mechanical substance. The Epic X Tourbillon fits that profile precisely: it reads bold from across a room but discloses considerable technical content under scrutiny.

At a list price of approximately $54,000 USD, the Jacob & Co Epic X Tourbillon in 18K rose gold competes directly with entry-level tourbillons from traditional Swiss maisons. On the secondary market, rose gold examples with full service history and box and papers have traded between $38,000 and $48,000, reflecting modest depreciation typical of Jacob & Co's complications tier.