Entrepreneur Alejandro Agag spotted wearing a Tag Heuer

Alejandro Agag, founder and chairman of the Formula E electric racing championship, was recently spotted wearing a Tag Heuer Monaco Gulf 50th Anniversary, reference CAW211T.FC6440 — one of only 50 examples produced. For a man who has devoted his professional life to the future of motorsport, the choice of a watch celebrating one of the sport's most mythologised moments is anything but accidental.

The Tag Heuer Monaco Gulf 50th Anniversary was released in 2018 to mark half a century since the Gulf Oil-liveried Ford GT40 took overall victory at the 24 Hours of Le Mans in 1968. The CAW211T.FC6440 wears that heritage explicitly: the 39mm square stainless steel case houses a dial finished in Gulf's unmistakable powder blue, with the subsidiary seconds counter rendered in the brand's signature tangerine orange. The case references the original Monaco calibre 11, the world's first automatic chronograph movement in a square case, launched in 1969. This anniversary edition runs on the Calibre 11, a movement built on the ETA 2894-2 base, offering 42 hours of power reserve, column-wheel control and a vertical clutch — a specification that honours the original's technical ambition.

From a collector standpoint, the Gulf editions of the Monaco occupy a category of their own. The combination of a genuinely iconic case architecture, a colour scheme with deep cultural resonance in endurance racing, and a production run of just 50 pieces makes the CAW211T.FC6440 among the most sought-after modern Tag Heuer references. It does not circulate frequently on the secondary market, and when it does, sellers hold considerable leverage.

Agag's connection to this watch goes beyond aesthetics. As the architect of Formula E, he has championed a new chapter in single-seater racing while remaining deeply respectful of the sport's combustion-engine roots. Wearing a watch that celebrates the 1968 Le Mans victory — ground zero for the Gulf mythology — signals that literacy clearly.

At retail, the Monaco Gulf 50th Anniversary carried a list price of approximately $6,500 at launch. On the grey market today, the extreme scarcity of the CAW211T.FC6440 pushes prices considerably higher, with confirmed sales reported well above the $15,000 mark, reflecting both collector demand and the near-impossibility of finding an example in unworn condition.