Television presenter Steve Harvey spotted wearing a Rolex

Steve Harvey has never been shy about his affinity for exceptional timepieces, and a recent sighting confirms he continues to operate at the upper end of the horological spectrum. The television presenter was photographed wearing the Rolex Daytona 116598RBOW — a reference that commands attention in any room, regardless of who is wearing it.

The 116598RBOW is built on the standard 40mm Daytona case in 18kt yellow gold, housing Rolex's in-house calibre 4130 automatic chronograph movement — a highly regarded manufacture ebauche featuring a column wheel, vertical clutch, and approximately 72 hours of power reserve. Where this reference departs from every other Daytona is in its decoration. Rolex's gem-setting workshop applies 36 baguette-cut diamonds to the bezel in a deliberate rainbow gradient, progressing through the full visible spectrum. Eight additional diamonds serve as hour markers on the dial. The stones are matched individually for cut consistency before colour sequencing begins — a process that alone separates this watch from mass-produced jewellery pieces.

Rolex introduced the 116598RBOW as part of a broader push into high jewellery complications during the mid-2000s, and it was subsequently discontinued, making surviving examples increasingly difficult to source through any channel. Collectors regard it as a genuine rarity within the Daytona family — a line already notorious for waitlists and allocation politics. The rainbow bezel treatment has since inspired numerous homages from other manufacturers, but the original Rolex execution retains clear primacy among serious buyers.

Harvey's taste in watches has long skewed toward bold, statement-making references rather than understated dress pieces, and the 116598RBOW fits that profile precisely. As one of American television's most recognised faces — host of Family Feud and a fixture across entertainment and media — Harvey brings consistent visibility to whatever he wears, and a discontinued Rolex in yellow gold with a full rainbow baguette bezel is exactly the kind of piece that photographs with authority.

The last known official list price sat at approximately £150,000, translating to roughly $190,000 USD at period exchange rates. On the current grey market, where demand for discontinued jewellery Daytonas continues to outpace supply, verified examples of the Rolex Daytona 116598RBOW regularly trade above $300,000 USD, with condition and provenance driving individual results higher still.