Watch Paparazzi

Rapper Swizz Beats spotted wearing MB&F

Spotted at what appears to be a supercar gathering — a Ferrari visible in the background — music mogul and watch obsessive Swizz Beats had the MB&F Horological Machine No.10 'Bulldog' strapped to his wrist, its distinctive silhouette unmistakable even in a casual street photograph. The bright blue rubber strap coordinated almost too perfectly with his blue hoodie, suggesting this was no accidental pairing.

The HM10 Bulldog, introduced by MB&F in 2021, is a fully three-dimensional horological sculpture rendered in grade-5 titanium. Its case is unmistakably canine in profile: two large domed sapphire 'eyes' house rotating aluminium discs that display hours and minutes independently, eliminating any traditional dial. The 'collar' — a circumferential ring studded with crown-like projections — serves the dual function of winding the mainspring and setting the time, depending on which projection is engaged. Flexible articulated 'legs' form the lugs, conforming to the wrist with surprising comfort for such an unconventional form.

Power comes from a proprietary MB&F calibre — an automatic movement with twin fast-rotating barrels delivering approximately 72 hours of power reserve. The movement architecture is fully visible through the sapphire crystal dome, with twin tourbillon-adjacent regulating organs (twin balances in some configurations) and an open-worked architecture that rewards prolonged inspection. Production numbers are extremely limited, as is standard across MB&F's HM family.

Swizz Beats has long been one of watchmaking's most genuine celebrity enthusiasts — his collection spans Richard Mille, Patek Philippe, and multiple MB&F references. His appreciation for MB&F in particular reflects a collector who prioritises mechanical narrative over brand prestige, which is precisely what Geneva's independent atelier represents. The HM10 sits at the apex of MB&F's conceptual output, a piece that functions equally as kinetic art and precision instrument.

Retailing at approximately $105,000 USD, the HM10 Bulldog commands strong grey-market premiums given its limited production and crossover appeal to both watch collectors and design enthusiasts. Availability at authorised dealers is virtually non-existent, making secondary market acquisition the primary route for prospective buyers.