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entrepreneurSpotted June 2023

Entrepreneur Boopesh Reddy spotted wearing a Audemars Piguet

entrepreneur Boopesh Reddy spotted wearing a Audemars Piguet 15510ST
Who & what: Audemars Piguet Royal Oak 50th Anniversary Edition Stainless Steel Reference 15510ST.OO.1320ST.01

Boopesh Reddy, director of Bengaluru-based Bren Corporation Private Limited and the entrepreneur behind the popular Brengarage YouTube channel, was recently photographed wearing one of the most consequential sports watches of this decade — the Audemars Piguet Royal Oak 50th Anniversary Edition in stainless steel, reference 15510ST.OO.1320ST.01.

Launched in 2022 to commemorate five decades of Gerald Genta's iconic octagonal bezel design, the Royal Oak 15510ST succeeds the long-running 15500ST and introduces a redesigned case and dial with slightly deeper, more saturated grey tones. At 41mm in stainless steel, it retains the Royal Oak's signature integrated bracelet with brushed and polished alternating surfaces — a finishing standard that remains virtually unmatched at any price point. The watch is powered by the new Calibre 7121, a slim self-winding movement that traces its lineage directly to the hand-wound 2121 used in the very first Royal Oak. Running at 19,800 vph with a 60-hour power reserve, it sits just 3.05mm tall — an engineering achievement that keeps the watch remarkably flat on the wrist despite its 41mm footprint.

From a collector standpoint, the 15510ST occupies a uniquely charged position in the market. The anniversary designation is not merely cosmetic: the reworked dial furniture, revised hands, and updated movement architecture make this a genuine generational step rather than a cosmetic refresh. Serious Royal Oak collectors view it as the definitive modern expression of the reference, and demand has consistently outpaced supply since its debut.

Reddy is no stranger to high-specification machinery. The Brengarage channel has introduced hundreds of thousands of subscribers to his world of exotic automobiles — Ferraris, Lamborghinis, and rare European metal — and his taste in horology clearly reflects the same appetite for engineering excellence and iconic design.

At an official retail price of $26,260 (approximately ₹21,61,000 in the Indian market), the Audemars Piguet Royal Oak 15510ST is already positioned at the upper tier of sport-luxury watchmaking. On the grey market, however, confirmed transaction prices hover around $70,000 — a premium of nearly 2.7x retail that underscores just how constrained AP's allocation of this reference remains. For entrepreneurs who understand asset value, the 15510ST makes a compelling case on every front.

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