Actor Sylvester Stallone spotted wearing a Rolex

Sylvester Stallone, the actor synonymous with larger-than-life screen presence, was recently spotted on the wrist with a Rolex GMT-Master II reference 126710BLRO — the stainless steel 'Pepsi' variant fitted on its Jubilee bracelet. It is a pairing that has become one of the defining watch sightings of the current collector era, and Stallone wearing it feels entirely in character.

The 126710BLRO sits at the top of the GMT-Master II stainless steel hierarchy. Introduced at Baselworld 2018, it brought back the red-and-blue bicolour bezel — affectionately known as 'Pepsi' — in Rolex's proprietary Cerachrom ceramic for the first time on a non-precious metal case. Previous steel GMT-Masters had carried the Pepsi colours only in aluminium, meaning the 2018 release was the first steel ceramic Pepsi in the model's history stretching back to 1955. The 40mm Oyster case houses the calibre 3285, a movement featuring the Chronergy escapement, a 70-hour power reserve, and Rolex's Parachrom hairspring. Accuracy is rated to ±2 seconds per day.

What truly set the 126710BLRO apart from a collector standpoint was Rolex's decision to pair it with the Jubilee bracelet — a five-piece link design historically associated with the Datejust — rather than the Oyster bracelet worn by its predecessor, the 116710BLNR 'Batman'. The move was polarising at launch but is now widely regarded as an inspired choice, lending the watch a more refined, dressy character without compromising its tool-watch DNA.

For Stallone, the GMT-Master II 126710BLRO is a logical fit. The actor has long favoured bold, recognisable timepieces, and the Pepsi GMT carries instant cultural legibility — it reads as serious horology to collectors while projecting effortless status to a broader audience. Few watches manage that balance as cleanly.

On the grey market, the 126710BLRO continues to command a substantial premium over its retail price. Official Rolex authorised dealers list the piece in the UK at £7,150, translating to approximately $9,000 USD at retail. Secondary market values have cooled from their 2021-2022 peaks but remain firmly above retail, typically trading between $14,000 and $17,000 USD depending on condition and box-and-papers status. Demand shows no meaningful sign of softening.