On the cover of The Rakish Gent, Olly Murs steps away from mainstream watch territory and into the refined world of Geneva independent watchmaking, pairing his editorial look with the Gerald Charles Maestro 2.0 Ultra-Thin in stainless steel, reference GC2.0-A-00 — a watch that rewards closer inspection far more than its restrained exterior initially suggests.
The Maestro 2.0 Ultra-Thin measures 40mm in diameter and sits at a remarkable 8mm in total case height, proportions that place it firmly in the company of celebrated dress watches from far larger maisons. The black sunburst dial is hand-finished, offering a depth and texture that changes under different lighting conditions. Gerald Charles equips the GC2.0-A-00 with an in-house ultra-thin automatic movement, visible through the fully transparent exhibition caseback — a detail that underlines the manufacture's commitment to movement finishing even where many brands would use a closed caseback. Completing the package is a vulcanized rubber strap featuring the classic Clous de Paris hobnail motif, a detail that bridges traditional haute horlogerie aesthetics with contemporary wearability.
Gerald Charles was established in Geneva drawing directly on the legacy of the late master designer Gerald Genta, whose creative DNA shaped some of the most iconic watch cases of the 20th century. The Maestro line carries that inheritance forward with modern proportions and manufacture-level finishing. Among collectors who follow independent Swiss watchmaking, the GC2.0-A-00 occupies a compelling niche: technically serious, visually accessible, and produced in numbers small enough to retain genuine exclusivity without the waiting-list theatre of larger luxury groups.
Olly Murs has evolved a public image that pairs British charm with increasingly considered style choices. Appearing on the cover of The Rakish Gent — a publication aimed squarely at men with a genuine interest in dress and craft — the Gerald Charles Maestro 2.0 reads as a deliberate, informed selection rather than a brand placement, which only adds to the sighting's interest.
The Gerald Charles Maestro 2.0 Ultra-Thin Ref. GC2.0-A-00 carries an official retail price of $18,500 USD, positioning it at the premium end of the independent segment. Grey market activity on Gerald Charles references remains limited given the brand's controlled distribution, which tends to support prices close to retail for well-maintained examples.
Federico Ziviani wearing Gerald Charles
Gerald Charles 'Original Time' GC20-A-00 Stainless Steel 40mm – Limited to 100 Pieces
Ref. GC20-A-00
List Price: unknown
28/04/2023
Sam Curran wearing Gerald Charles
Gerald Charles Maestro 2.0 Ultra-Thin Stainless Steel 40mm – Reference GC2.0-A-00
James Rodriguez wearing Gerald Charles
39mm Gerald Charles GC Sport in Grade 5 titanium featuring a royal blue dial with Arabic numerals at 3, 9, and 12 on a blue vulcanized rubber trap
Hubert Hurkacz wearing Gerald Charles
39 mm Gerald Charles GC Sport Grass
Giorgia Mondani wearing Gerald Charles
Gerald Charles Maestro GC Sport
Ref. unknown
List Price: $17,200
13/07/2023
Tom Curran wearing Gerald Charles
Gerald Charles Maestro GC2.0 'Premier 2021' 18k Rose Gold Green Emerald Dial – Limited Edition 25 Pieces
Ref. unknown
List Price: $34,650
03/05/2023
Manuela Mölgg wearing Gerald Charles
Gerald Charles Maestro 20th Anniversary Stainless Steel Limited Edition – Manuela Mölgg Spotted Wearing Rare Gerald Genta-Heritage Timepiece
Ref. unknown
List Price: $10,090
03/05/2023
Hubert Hurkacz wearing Gerald Charles
Gerald Charles Maestro 8.0 Squelette Stainless Steel – Hubert Hurkacz Spotted in Paris
Ref. unknown
List Price: $62,500
03/05/2023
Giuliano Razzoli wearing Gerald Charles
Gerald Charles Maestro 97 Tourbillon 18K White Gold – Giuliano Razzoli Spotted Wearing Ultra-Rare 25-Piece Limited Edition
Ref. unknown
List Price: $165,000
03/05/2023
Giuliano Razzoli wearing Gerald Charles
Gerald Charles Maestro.99 Tourbillon Palladium – Giuliano Razzoli Spotted On Slope
Ref. unknown
List Price: $200,000
03/05/2023
Sebastian Giovinco wearing Gerald Charles
Gerald Charles Maestro GC3.0 Rose Gold Green Emerald Dial – Premier 2021 Limited Edition (25 Pieces)
Ref. unknown
List Price: $43,000
03/05/2023
Luca Dotto wearing Gerald Charles
Gerald Charles Maestro GC20 Black DLC Stainless Steel Blue Dial Limited Edition – Luca Dotto Sighting
Ref. unknown
List Price: $13,000
03/05/2023